With access to the world's largest food companies, this film from the Money Programme team travels to Japan, Finland, France to explain how yoghurt's most important role has been to lead the food industry into the lucrative new market of functional food.
The film explains how and why, today, all major food companies consider themselves less as processed food companies and more as health and wellness providers.
It's a story of how our changing attitudes to food and health have both shaped and been influenced by this extraordinary industry. The story of yoghurt tracks a changing and diversifying Britain, along the way delivering consumers enormous choice, and business enormous profits.
Try our challenge
What's the perfect brand of water? Try our interactive water sampler to find out Launch now: Your Choice, Your Brand? Water
When you're looking for a healthy breakfast, what brand is the best? It depends what you're looking for, as our... Launch now: Your Choice, Your Brand? Breakfast cereals
There's a bewildering range of yoghurts fighting for your attention on shop shelves. How do you select one that's... Launch now: Your Choice, Your Brand? Yoghurt
More about yoghurt
Never mind pots of gold - it should be udders of gold. Vicky Taylor salutes the dairy cow, and reveals why some... Read more: Milk: The secrets of the dairy
Dick Morris considers the good, the bad and the ugly on the yoghurt counter. Read more: Yoghurt, friend or foe?
Brands in retail
It's not just the products on the shelf that have been ever-more-efficiently branded. Justin King shares what he's learned taking care of one of the UK's largest retailers.
What values does Sainsbury's see at the heart of its brand? Chief Executive Justin King explains the proposition. Watch now: What does Sainsbury's mean as a brand?
How does over a century of heritage influence a modern brand? Featuring: Video Audio Copyright: The Open University
140 years of trading - what does that history means to a brand like Sainsbury's? Justin King explains. Watch now: How does over a century of heritage influence a modern brand?
Will Europe-wide brands dominate the retail scene? Featuring: Video Audio Copyright: The Open University
Justin King believes the variation in national tastes - never mind across boundaries - makes a pan-European... Watch now: Will Europe-wide brands dominate the retail scene?
Justin King of Sainsburys explains why questions of environmental impact aren't as simple as they seem. Watch now: Environmental concerns on the shop floor