This episode told the incredible story of how business has turned grain into one of the biggest success stories of the modern food industry. With unprecedented access to the world's largest food companies, including Kelloggs, this is the inside story of how breakfast cereals have transformed the way we eat and the way we live.

This is the original processed, convenience food and it has ushered in a modern age of plenty in terms of choice and abundance.

Cereals are cheap and abundant but their real value lies in the processing, advertising and marketing that goes into creating well known brands. It's a controversial business that both responds to and drives our changing relationship with food and our obsession with health.

Take our challenge

Your Choice, Your Brand? Water Featuring: Activity Copyrighted imageCredit: The Open University

What's the perfect brand of water? Try our interactive water sampler to find out  Launch now: Your Choice, Your Brand? Water

Your Choice, Your Brand? Breakfast cereals Featuring: Activity Copyrighted imageCredit: The Open University

When you're looking for a healthy breakfast, what brand is the best? It depends what you're looking for, as our brands quiz demonstrates...  Launch now: Your Choice, Your Brand? Breakfast cereals

Your Choice, Your Brand? Yoghurt Featuring: Activity Copyrighted imageCredit: The Open University

There's a bewildering range of yoghurts fighting for your attention on shop shelves. How do you select one that's right for you?  Launch now: Your Choice, Your Brand? Yoghurt

Snap, crackle and blogs

Breakfast cereals – back to the future? Copyrighted imageCredit: BBC

The Open University's Dick Morris looks at how cereals represent a modern take on the oldest of all human diets  Read more : Breakfast cereals – back to the future?

The real story behind cereals Creative commons imageCredit: Gail Johnson under CC-BY-NC licence

What has changed when it comes to breakfast cereals, and who is paying the true cost of apparent abundance?  Read more : The real story behind cereals

More about the series

The Foods That Make Billions Copyrighted imageCredit: BBC

The Foods That Make Billions tells the untold story of how big business feeds us  Read more : The Foods That Make Billions