The Foods That Make Billions: The Age of Plenty

Updated Wednesday 9th March 2011

The world of cereal was explored in the second episode of The Foods That Make Billions

This episode told the incredible story of how business has turned grain into one of the biggest success stories of the modern food industry. With unprecedented access to the world's largest food companies, including Kelloggs, this is the inside story of how breakfast cereals have transformed the way we eat and the way we live.

This is the original processed, convenience food and it has ushered in a modern age of plenty in terms of choice and abundance.

Cereals are cheap and abundant but their real value lies in the processing, advertising and marketing that goes into creating well known brands. It's a controversial business that both responds to and drives our changing relationship with food and our obsession with health.

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