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Sport media and culture: Who's calling the shots?

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The media plays a huge part in sport; we find out what's happening and how our team is doing, and it creates great sporting moments and sports celebrities and stars. This free course, Sport media and culture: Who's calling the shots?, looks at the role played by the media in sport and how this has changed with the development of internet and satellite TV. Who calls the shots: athletes, teams or the media moguls? How do social scientists explain this relationship between sport and the media?

After studying this course, you should be able to:

  • explore the relationship between sport and the media and understand that this is a social relationship
  • understand how sport is part of wider cultural relations and, especially of popular culture
  • look at how the media create sporting heroes through the stories they tell.

By: The Open University

  • Duration 5 hours
  • Updated Thursday 3rd March 2016
  • Introductory level
  • Posted under Sport
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Sport media and culture: Who's calling the shots?

Introduction

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The media play a huge part in sport; we find out what's happening, how our team is doing and it creates great sporting moments and sports celebrities and stars. This course looks at the role played by the media in sport and how this has changed with the development of internet and satellite TV. Who calls the shots – athletes, teams or the media moguls? How do social scientists explain this relationship between sport and the media?

This OpenLearn course provides a sample of Level 1 study in Health and Wellbeing [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] .

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