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The media plays a huge part in sport; we find out what's happening and how our team is doing, and it creates great sporting moments and sports celebrities and stars. This free course, Sport media and culture: Who's calling the shots?, looks at the role played by the media in sport and how this has changed with the development of internet and satellite TV. Who calls the shots: athletes, teams or the media moguls? How do social scientists explain this relationship between sport and the media?
After studying this course, you should be able to:
- explore the relationship between sport and the media and understand that this is a social relationship
- understand how sport is part of wider cultural relations and, especially of popular culture
- look at how the media create sporting heroes through the stories they tell.
- Current section: Introduction
- Learning outcomes
- 1 Sporting moments
- 2 Face off: the changing relationship between sport and the media
- 3 The meanings of sport: narratives and heroes
- 4 Conclusion
- Keep on learning
Study this free course
Enrol to access the full course, get recognition for the skills you learn, track your progress and on completion gain a statement of participation to demonstrate your learning to others. Make your learning visible!
Sport media and culture: Who's calling the shots?
The media play a huge part in sport; we find out what's happening, how our team is doing and it creates great sporting moments and sports celebrities and stars. This course looks at the role played by the media in sport and how this has changed with the development of internet and satellite TV. Who calls the shots – athletes, teams or the media moguls? How do social scientists explain this relationship between sport and the media?
This OpenLearn course provides a sample of Level 1 study in.
This free course includes adapted extracts from an Open University course which is no longer available to new students. If you found this interesting you could explore more free Sport courses or view the range of currently available OU Sport courses.
Copyright & revisions
Originally published: Thursday, 3rd March 2016
Last updated on: Thursday, 3rd March 2016
- Creative-Commons: The Open University is proud to release this free course under a Creative Commons licence. However, any third-party materials featured within it are used with permission and are not ours to give away. These materials are not subject to the Creative Commons licence. See terms and conditions. Full details can be found in the Acknowledgements and our FAQs section.
- This site has Copy Reuse Tracking enabled - see our FAQs for more information.
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