Sport media and culture: Who's calling the shots?
Sport media and culture: Who's calling the shots?

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Sport media and culture: Who's calling the shots?

3.2 Summary

  • Modern sport is characterised by stories and heroes.

  • There is enormous interest in the lives of sports celebrities, who become the heroes of the sports stories that the media present.

  • Sports stars may be more ‘real’ than film stars because they actually do what they are famous for (i.e. they really perform athletic feats, they don’t act out parts).

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