During this Breakfast Briefing on 1 November 2016, Dr Björn Claes, Senior Lecturer in Operations Management at OUBS, explored the concept of legitimacy; why it is important to your business in the short and long-term; and how it can help your business adapt and survive in the future. The briefing aimed to:
- Give new insights and perspectives into your business
- Explain how to make you business more responsible
- Suggest how to improve your reputation in the eyes of the public
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