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Social marketing: Track 1

Featuring: Audio Audio

Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society.

By: The iTunes U team (Programme and web teams)

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Track 1: Social marketing

A short introduction to the album.


© The Open University 2010


Tracks in this podcast:

Track   Title Description
1 Social marketing    A short introduction to the album. Play now Social marketing
2 What is social marketing?    Michaela Firth in conversation with Gerard Hastings. Play now What is social marketing?
3 Critical marketing    Terry O'Sullivan in conversation with Gerard Hastings. Play now Critical marketing
4 Ethics and advertising    Tom Farrell in conversation with Gerard Hastings. Play now Ethics and advertising
5 Evaluating social marketing programmes    Michaela Firth in conversation with Gerard Hastings. Play now Evaluating social marketing programmes
6 Ethical brands    Presented by Marylyn Carrigan. Play now Ethical brands
7 Ethics and social marketing    Fiona Harris in conversation with Gerard Hastings. Play now Ethics and social marketing