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Smoking out the tobacco industry

Smoking out the tobacco industry Creative commons image Credit: Jack Greenmaven under CC-BY-SA licence New content
Updated 11 Apr 2014
With plain packaging now looking a certainty, experts from the OU's Institute for Social Marketing explore the future for the UK tobacco industry.

Stefan Szymanski on the business of football

Stefan Szymanski on the business of football Creative commons image Credit: AtomicShed under CC-BY-NC-ND licence New content
Updated 11 Apr 2014
When it comes to the business of football, you get what you pay for. Stefan Szymanski provides an insight into the professional side of the...

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The business of football

Free CourseFree Course Featuring: VideoVideo
The business of football Copyrighted image Credit: istockphoto.com/andresrimaging
Introductory Level Duration 15 hours Updated 09 Apr 2014
Welcome to this free new OpenLearn course produced by The Open University working in partnership with The Football League Trust. If you are...

Marketing in the 21st Century

Free CourseFree Course Featuring: AudioAudio
Marketing in the 21st Century Copyrighted image Credit: © Boeing 787-8 Dreamliner. Copyright © Boeing
Masters Level Duration 6 hours Updated 10 Feb 2014
This unit offers a managerial perspective of how to deliver more effective marketing in an organisation, regardless of whether it is based in the...

Marketing communications as a strategic function

Free CourseFree Course
Marketing communications as a strategic function Copyrighted image Credit: Used with permission
Masters Level Duration 6 hours Updated 11 Dec 2013
Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such...

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Master of Business Administration

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Master of Business Administration Copyrighted image Credit: The Open University / Karen Parker
Duration 1800 hours Updated 27 Jun 2013
This internationally-recognised MBA qualification is designed as an integrated programme which offers you the flexibility to adjust the curriculum...

Marketing in the 21st century

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Marketing in the 21st century Copyrighted image Credit: The Open University / Karen Parker
Masters Level Duration 150 hours Updated 16 Jun 2013 Register by 18 Oct 2013
This course explores the issues that emerge from marketing planning and uses current theories and examples to show how organisations deal with...

Postgraduate Certificate in Development Management

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Postgraduate Certificate in Development Management Copyrighted image Credit: The Open University / Karen Parker
Duration 600 hours Updated 26 May 2013
What can be done to promote development? This certificate provides a taste of advanced study in development management, while developing your...