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Understanding the market

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Theo Paphitis adapted La Senza to local demands. Devendra Kodwani says McDonalds illustrates why this makes sense.

01 May
2010

Theo Paphitis found there were surprises and challenges when taking the La Senza chain to a different type of nation:

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You need the Flash Player (version 7 or higher) to view this clip - download Flash. http://media.open2.net/theo/lasenza.flv Copyrighted Tiger Aspect

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Save this MP3 file to your computer You need the Flash Player (version 7 or higher) to use our MP3 player - download Flash. Copyrighted Tiger Aspect Download What can I do with this?

For Devendra Kodwani, McDonalds provides a good lesson in adapting to local needs:

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You need the Flash Player (version 7 or higher) to view this clip - download Flash. http://media.open2.net/theo/dev_mcdonalds_india.flv Copyrighted The Open University

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Save this MP3 file to your computer You need the Flash Player (version 7 or higher) to use our MP3 player - download Flash. Copyrighted The Open University Download What can I do with this?

Trading in new markets? Where do you start? You could investigate The Open University Business School course Working Across Cultures.

Theo's Adventure Capitalists

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Article Information

Publication details
Friday, 15th January 2010
Saturday, 01st May 2010

Copyright information
• Body text - Copyrighted: The Open University
• Video 1 - Copyrighted: Tiger Aspect
• Video 2 - Copyrighted: The Open University
• Audio 1 - Copyrighted: Tiger Aspect
• Audio 2 - Copyrighted: The Open University

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