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Smoking out the tobacco industry

Smoking out the tobacco industry Creative commons image Credit: Jack Greenmaven under CC-BY-SA licence New content
Updated 11 Apr 2014
With plain packaging now looking a certainty, experts from the OU's Institute for Social Marketing explore the future for the UK tobacco industry.

Stefan Szymanski on the business of football

Stefan Szymanski on the business of football Creative commons image Credit: AtomicShed under CC-BY-NC-ND licence New content
Updated 11 Apr 2014
When it comes to the business of football, you get what you pay for. Stefan Szymanski provides an insight into the professional side of the...

Can you trust your privacy to an Angry Bird?

Can you trust your privacy to an Angry Bird? Copyrighted image Credit: Cheng Mao | Dreamstime.com
Updated 11 Feb 2014
While the green pigs have been stealing eggs, who has been getting their hands on your data?

Free OpenLearn courses.
Free extracts from OU course materials

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The business of football

Free CourseFree Course Featuring: VideoVideo
The business of football Copyrighted image Credit: istockphoto.com/andresrimaging Updated content
Introductory Level Duration 15 hours Updated 09 Apr 2014
Welcome to this free new OpenLearn course produced by The Open University working in partnership with The Football League Trust. If you are...

Marketing communications as a strategic function

Free CourseFree Course
Marketing communications as a strategic function Copyrighted image Credit: Used with permission
Masters Level Duration 6 hours Updated 11 Dec 2013
Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such...

Entrepreneurial behaviour

Free CourseFree Course Featuring: ActivityActivity
Entrepreneurial behaviour Copyrighted image Credit: Used with permission
Advanced Level Duration 20 hours Updated 10 Dec 2013
Have you ever wanted to start your own business? This unit will give you the opportunity to consider and reflect on the personal aspects involved...