- Current section: Introduction
- Learning outcomes
- 1 Problems facing campaigning organisations
- 2 Activity and questions
- 3 Conclusion
- Acknowledgements
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Campaigns and organisations
If you've ever been involved in campaigning for change, you probably know...
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
By the end of this unit you should be able to:
- understand some of the necessary changes that organisations may have to make in order to achieve particular campaigns;
- give examples of how organisations have changed their campaigns to achieve their goals.
- Duration: 2 hours
- Published on: Friday 8th July 2011
- Level: Masters
- Posted under: Business Studies
Contents
Campaigns and organisations
Introduction

Campaigning organisations, whatever their size or orientation, are intent on achieving change in the behaviour or attitudes of their target groups. But if you have ever tried working to achieve change in this way, you will probably know that getting the results you want from campaigning can be difficult. It is all too easy to get sidetracked, or run out of energy and resources, before the objective has been achieved. And the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself which may interfere with its ability to carry out its plans as intended.
This unit is an adapted extract from the Open University course Winning resources and support (B625). [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]
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