Campaigns and organisations

Introduction

Campaigning organisations, whatever their size or orientation, are intent on achieving change in the behaviour or attitudes of their target groups. But if you have ever tried working to achieve change in this way, you will probably know that getting the results you want from campaigning can be difficult. It is all too easy to get sidetracked, or run out of energy and resources, before the objective has been achieved. And the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself which may interfere with its ability to carry out its plans as intended.

This unit is an adapted extract from the Open University course Winning resources and support (B625). [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]