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Thinking Allowed: The Ethnography Award 'Shortlist' 2015Monday, 20th April 2015 00:15 - BBC Radio 4This week's Thinking Allowed hosts a special programme dedicated to academic research in ethnography. Read more: Thinking Allowed: The Ethnography Award 'Shortlist' 2015
A History of Ideas - Descartes Cogito Ergo SumAvailable until Thursday, 14th April 2016 08:30Stephen Fry explains Rene Descartes argument 'Cogito Ergo Sum' - 'I think, therefore I am'. Watch now: OU on the BBC: A History of Ideas - Descartes Cogito Ergo Sum
A History of Ideas - Erving Goffman's Performed SelfAvailable until Thursday, 14th April 2016 08:15
Thinking Allowed: The Ethnography Award 'Shortlist' 2015Available until Friday, 15th April 2016 09:45
A History of Ideas - John Locke and personal memoryAvailable until Thursday, 14th April 2016 11:15
What does it mean to be me?Watch these short and snappy animations on the subject of me: the individual, memory, 'self' and... Watch now: What does it mean to be me?
Take the photographic memory testCan you capture scenes just by looking at them? Find out with our photographic memory test. Launch now: Take the photographic memory test
Introduction to bookkeeping and accountingThis free course Introduction to bookkeeping and accounting provides an introduction to the... Try: Introduction to bookkeeping and accounting now
Succeed with maths – Part 1[BETA] If you feel that maths is a mystery that you want to unravel then this short 8-week course... Try: Succeed with maths – Part 1 now
Campaigns and organisations
If you've ever been involved in campaigning for change, you probably know that getting...
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
By the end of this unit you should be able to:
- understand some of the necessary changes that organisations may have to make in order to achieve particular campaigns;
- give examples of how organisations have changed their campaigns to achieve their goals.
Campaigns and organisations
Campaigning organisations, whatever their size or orientation, are intent on achieving change in the behaviour or attitudes of their target groups. But if you have ever tried working to achieve change in this way, you will probably know that getting the results you want from campaigning can be difficult. It is all too easy to get sidetracked, or run out of energy and resources, before the objective has been achieved. And the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself which may interfere with its ability to carry out its plans as intended.
This material is from our archive and is an adapted extract from Winning resources and support (B625), which is no longer taught by The Open University. If you want to study formally with us, you may wish to explore other courses we offer in this.
This is an extract from an Open University course which is no longer available to new students. If you found this interesting you could explore more free Business Studies course units or view the range of currently available OU Business Studies courses.