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Andrew Marr's History: SurvivalSaturday, 25th April 2015 10:00 - YesterdayAndrew Marr sets off on an epic journey through 70,000 years of human history, starting with our earliest beginnings... Read more: OU on the BBC: Andrew Marr's History of the World - Survival
Andrew Marr's History: SurvivalSaturday, 25th April 2015 16:00 - Yesterday
Thinking Allowed: The Ethnography Award winner 2015Monday, 27th April 2015 00:15 - BBC Four
Christopher Plummer on King LearTuesday, 28th April 2015 04:35 - Sky Arts 1
Secret History Of... Deptford High StAvailable until Friday, 22nd May 2015 03:00How did the "Oxford Street of South London" come to be one of the poorest shopping streets in modern London? Read more: The Secret History Of Our Streets - Deptford High Street
Secret History Of... Deptford High StAvailable until Friday, 22nd May 2015 03:00
Thinking Allowed: The Ethnography Award 'Shortlist' 2015Available until Friday, 15th April 2016 10:30
A History of Ideas - Descartes Cogito Ergo SumAvailable until Thursday, 14th April 2016 08:30
OU on the BBC: Andrew Marr's History of the World - SurvivalAndrew Marr sets off on an epic journey through 70,000 years of human history, starting with our... Read more: OU on the BBC: Andrew Marr's History of the World - Survival
Take the photographic memory testCan you capture scenes just by looking at them? Find out with our photographic memory test. Launch now: Take the photographic memory test
Eating to win: Activity, diet and weight controlWhat should we eat before and after exercise? This free course, Eating to win: activity, diet and... Try: Eating to win: Activity, diet and weight control now
Succeed with maths – Part 1[BETA] If you feel that maths is a mystery that you want to unravel then this short 8-week course... Try: Succeed with maths – Part 1 now
Campaigns and organisations
If you've ever been involved in campaigning for change, you probably know that getting...
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
By the end of this unit you should be able to:
- understand some of the necessary changes that organisations may have to make in order to achieve particular campaigns;
- give examples of how organisations have changed their campaigns to achieve their goals.
Campaigns and organisations
Campaigning organisations, whatever their size or orientation, are intent on achieving change in the behaviour or attitudes of their target groups. But if you have ever tried working to achieve change in this way, you will probably know that getting the results you want from campaigning can be difficult. It is all too easy to get sidetracked, or run out of energy and resources, before the objective has been achieved. And the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself which may interfere with its ability to carry out its plans as intended.
This material is from our archive and is an adapted extract from Winning resources and support (B625), which is no longer taught by The Open University. If you want to study formally with us, you may wish to explore other courses we offer in this.
This is an extract from an Open University course which is no longer available to new students. If you found this interesting you could explore more free Business Studies course units or view the range of currently available OU Business Studies courses.