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Entrepreneurial behaviour

Free Course Free Course Featuring: Activity Activity

Have you ever wanted to start your own business? This unit will give you the opportunity to consider and reflect on the personal aspects involved in transforming an innovative idea into an entrepreneurial product. You will also learn how to identify the requirements for building an appropriate entrepreneurial team.

After studying this course, you should be able to:

  • understand the nature of entrepreneurship;
  • understand the function of the entrepreneur in the successful, commercial application of innovations;
  • confirm an entrepreneurial business idea;
  • identify personal attributes that enable best use of entrepreneurial opportunities;
  • explore entrepreneurial leadership and management style.

By: The Open University

  • Duration 20 hours
  • Updated Wednesday 13th January 2016
  • Advanced level
  • Posted under Business Studies
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Entrepreneurial behaviour

Introduction

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There are literally dozens and dozens of different definitions of ‘the entrepreneur’ and the concept of ‘entrepreneurship’. Researchers and writers often seem to pick the definition that best fits the area they are discussing. We have explicitly linked entrepreneurship to the capability for exploiting successfully innovative ideas in a commercially competitive market. Leaving to one side the fact that individuals working in the public and non-profit sectors can be very enterprising, in historic and policy making terms entrepreneurship refers to business behaviour related to innovation and growth. For our purposes, entrepreneurs may be broadly defined as people who manage a business with the intention of expanding that business by applying some form of innovation and with the leadership and managerial capacity for achieving their goals, generally in the face of strong competition from other firms, large and small. The overall aim of this course, therefore, is to provide you with opportunities to consider and reflect on the personal aspects involved in transforming an innovative idea into an entrepreneurial product.

To get the most out of this course you will need to make notes throughout.

This free course is an adapted extract from an Open University course B322 Investigating entrepreneurial opportunities [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]

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