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Environmental issues will be absolutely at the core of the future development of retailing. Perhaps I should answer that by saying sustainability more widely be at the core because it isn’t just about the impact on the environment, it’s the impact on communities.
Let’s take a particular example of green beans that have flown from Eastern Africa. You cannot make a decision about flying green beans from Eastern Africa on a purely environmental basis. What about the impact on the farmers and the communities that currently produce those if we just take what we think is an environmentally sound decision no longer to fly them.
Because actually when one starts looking at the detail, if customers want those green beans, and for the moment they do, for 52 weeks of the year, for much of the year the environmental impact of growing them in Eastern Africa and flying them is lower than were they grown, for example, under glass heated in the UK.
So these are complex issues, the environment cannot be viewed in isolation from social and economic effect but woven together they will be absolutely at the core of the changing face of food retailing in the next 10 to 20 years.