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This week on The Bottom Line
Leslie Budd on... start ups
Margouillat | Dreamstime.com
Why go out for hamburger when you can have steak at home? Leslie Budd compares the lure of 'sexy' start-up companies with that of the... Read more : Leslie Budd on... start ups
Leslie Budd on... changing names
Jesse Kunerth | Dreamstime.com
NEW! Does a change in name mean a change in experience? Leslie Budd looks at the importance of names and their impact on consumer loyalty Read more : Leslie Budd on... changing names
Of sticks and stones and names and bones...
Tom T under CC-BY licence
Are our assumptions about company names often as misplaced as the side we're drawn to support when start-ups take on incumbents? Read more : Of sticks and stones and names and bones...
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on .... being dynamic
Well done Evan, very interesting video,
Having recently worked for an incumbant in a highly competitive and dynamic market (the mobile phone industry) I don't think incubnants only choise to be less dynamic. Often there is also the fact that it is hard for incumbents to be dynamic due to their hierarchies, structure, their culture and their political setup.
Because of this changes can be really really difficult to make for incumbants, in my opinion, even if some individuals inside the incumbants still try to make these changes. These brave individuals risk their job and/or career by doing so as usually huge changes are necessary throughout the whole organisation to realise these changes, which means they are potentially stepping on a lot of toes.
Although I do think change is possible within incimbants, individuals who drive them need to have many preunderstandings and be very highly tuned socially to deal with numerous stakeholders not to mention the complexity of the change itself.
Hugh O'Brien
OU Student of the MBA in Technology Management.