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Leslie Budd on... customer services
By AlanClarkDesign via Flickr under Creative Commons licence
Dr Leslie Budd explores the importance of customer services Read more : Leslie Budd on... customer services
Fiona Ellis-Chadwick on... advertising and marketing in transition
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The OU's Fiona Ellis-Chadwick on how advertising and marketing is in transition and what a company can do to deal with this Read more : Fiona Ellis-Chadwick on... advertising and marketing in transition
Is traditional advertising losing its grip?
Nahuel under CC-BY-NC-SA licence
Don’t interrupt me, ask my permission before sending a message; is traditional media advertising losing its grip? Read more : Is traditional advertising losing its grip?
The Bottom Line in more depth
The Bottom Line: Week by week
BBC
From the world economy to the power of lobbying - explore The Bottom Line programmes, with our week by week guide. Read more : The Bottom Line: Week by week
Evan Davis on...
The Open University
From Tobin's Q to the role of pizza, each week The Bottom Line's Evan Davis shares his insights exclusively with us. Read more : Evan Davis on...
Money & management experts
The Open University
You've seen the CEOs. You've heard Evan's take. For another viewpoint, see the OU Business School expert opinion. Read more : Money & management experts
The Bottom Line on BBC Radio 4
BBC
Listen to the latest series on BBC Radio 4 or online. Read more : The Bottom Line on BBC Radio 4
The Bottom Line on BBC News
BBC
Watch Evan and guests on the BBC News Channel - for a year after broadcast on the BBC News website. Read more : The Bottom Line on BBC News
Sharpen your skills
OU image library
Get to grips with the managerial challenges - get to know the Open University Business School. Read more : Sharpen your skills
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