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An introduction to business cultures


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Culture is just one perspective that can help us to understand more about a business. 'Business culture' is not just about how others see a business, but also about how the individuals within an organisation understand it. In this unit we explore how the concept of culture developed from research into differences between cultures at a national level. It is possible to see, or ‘feel’, that one business is different from another, and that this involves more than just how it presents itself to the outside world.

This unit is an adapted extract from the Open University course An introduction to business studies (B120). [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]