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Products, services and branding

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In this free course, Products, services and branding, you will find out about how organisations manage their products and services. This will include learning about how new products are developed and how the existing portfolio of offerings is managed. The particular characteristics of service products will be explained so that you can understand the impact that these features have on how services are managed.

After studying this course, you should be able to:

  • understand what a product is, the various levels which make it up, and different types of products
  • understand how products can be classified, and the nature of the product line and product mix.

By: The Open University

  • Duration 3 hours
  • Updated Thursday 11th February 2016
  • Introductory level
  • Posted under Business Studies
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Products, services and branding

Introduction

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In this course you will find out about how organisations manage their products and services. This will include learning about how new products are developed and how the existing portfolio of offerings is managed. The particular characteristics of service products will be explained so that you understand the impact that these features have on how services are managed.

This OpenLearn course is an adapted extract from the Open University course B203 Business functions in context [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]

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