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In this free course, Products, services and branding, you will find out about how organisations manage their products and services. This will include learning about how new products are developed and how the existing portfolio of offerings is managed. The particular characteristics of service products will be explained so that you can understand the impact that these features have on how services are managed.
After studying this course, you should be able to:
- understand what a product is, the various levels which make it up, and different types of products
- understand how products can be classified, and the nature of the product line and product mix.
- Current section: Introduction
- Learning outcomes
- 1 Products, services and branding
- 2 How products are defined and classified
- 3 Introducing the product life cycle and describing product features
- 4 Thinking about the future for the Volkwagen Golf
- 5 Building a portfolio of beer brands
- Keep on learning
Study this free course
Enrol to access the full course, get recognition for the skills you learn, track your progress and on completion gain a statement of participation to demonstrate your learning to others. Make your learning visible!
Products, services and branding
In this course you will find out about how organisations manage their products and services. This will include learning about how new products are developed and how the existing portfolio of offerings is managed. The particular characteristics of service products will be explained so that you understand the impact that these features have on how services are managed.
This OpenLearn course is an adapted extract from the Open University course
Copyright & revisions
Originally published: Friday, 9th September 2011
Last updated on: Thursday, 11th February 2016
- Creative-Commons: The Open University is proud to release this free course under a Creative Commons licence. However, any third-party materials featured within it are used with permission and are not ours to give away. These materials are not subject to the Creative Commons licence. See terms and conditions. Full details can be found in the Acknowledgements and our FAQs section.
- This site has Copy Reuse Tracking enabled - see our FAQs for more information.
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