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Marr's HOW: RevolutionSaturday, 30th May 2015 15:00 - YesterdayPeople across the world rising up in the name of freedom and equality: Andrew explores revolutions in human history. Read more: OU on the BBC: Andrew Marr's History of the World - Revolution
The Bottom Line - ProductivitySaturday, 30th May 2015 17:30 - BBC Radio 4
Thinking Allowed: Happiness industry and wellness syndromeMonday, 1st June 2015 00:15 - BBC Radio 4
Secret History Of... Arnold CircusTuesday, 2nd June 2015 20:00 - BBC Four
The Bottom Line - ProductivityAvailable until Saturday, 28th May 2016 11:00The Bottom Line returns with Evan Davis and guests discussing the poor productivity problem in the UK. Read more: The Bottom Line - Productivity
OU on the BBC: Inside The Medieval Mind - SexAvailable until Saturday, 27th June 2015 00:00
Thinking Allowed: Happiness industry and wellness syndromeAvailable until Friday, 27th May 2016 13:30
Secret History Of... Reverdy RoadAvailable until Friday, 26th June 2015 01:45
Dementiaville: MarriageThe final episode of Deementiaville see four women try to hold on to their husbands who suffer... Read more: Dementiaville: Marriage
Take the photographic memory testCan you capture scenes just by looking at them? Find out with our photographic memory test. Launch now: Take the photographic memory test
Developing good academic practiceThis free course, Developing good academic practice, is intended to help you develop good... Try: Developing good academic practice now
Succeed with maths – Part 1[BETA] If you feel that maths is a mystery that you want to unravel then this short 8-week course... Try: Succeed with maths – Part 1 now
Never before have social issues been more at the centre of public and private debate....
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
By the end of this unit you should be able to:
- describe and explain the meaning and nature of social marketing;
- analyse social marketing problems and suggest ways of solving these;
- recognise the range of stakeholders involved in social marketing programmes and their role as target markets;
- assess the role of branding, social advertising and other communications in achieving behavioural change.
- Current section: Introduction
- Learning outcomes
- 1 Unit overview
- 2 Understanding the nature of social marketing
- 3 Understanding consumer behaviour
- 4 Stakeholders and target markets
- 5 The role of communications and branding in social marketing programmes
- 6 Unit questions
- 7 Conclusion
This OpenLearn unit examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems. Primarily, social marketing aims to effect behavioural change in the pursuit of social goals and objectives, as opposed to financial or other objectives.
This unit is an adapted extract from the Open University course