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Pain, Pus & PoisonFriday, 27th February 2015 00:00 - BBC FourPain, Pus and Poison tells the extraordinary story of how mankind learnt to look at the world around him and use it... Read more: OU on the BBC: Pain, Pus and Poison: The Search For Modern Medicines
Waiting in Line: The Business of QueuingSaturday, 28th February 2015 17:30 - BBC Radio 4
Inside the Commons - Episode 4Saturday, 28th February 2015 21:15 - BBC Two Scotland only
Thinking Allowed: Migration to London and South AfricaMonday, 2nd March 2015 00:15 - BBC Radio 4
Inside the Commons - Episode 3Available until Friday, 13th March 2015 15:00This week's Inside the Commons asks whether the three-party system is falling apart at the seams. Read more: OU on the BBC: Inside the Commons - Episode 3
Blackhat, dark night: Could hackers really cause a power outage?Although the nuclear meltdown depicted in Blackhat is fiction, Mike Richards warns there are... Read more: Blackhat, dark night: Could hackers really cause a power outage?
OU on the BBC: Inside the CommonsThis major four-part series from inside the House Of Commons gives viewers unparalleled access to... Read more: OU on the BBC: Inside the Commons
Succeed with maths – Part 1 [TEST]DO NOT ATTEMPT TO COMPLETE THIS COURSE. IT IS ENTIRELY FOR OPENLEARN TESTING PURPOSES. Try: Succeed with maths – Part 1 [TEST] now
Succeed with maths – Part 1[BETA] If you feel that maths is a mystery that you want to unravel then this short 8-week course... Try: Succeed with maths – Part 1 now
Never before have social issues been more at the centre of public and private debate....
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
By the end of this unit you should be able to:
- describe and explain the meaning and nature of social marketing;
- analyse social marketing problems and suggest ways of solving these;
- recognise the range of stakeholders involved in social marketing programmes and their role as target markets;
- assess the role of branding, social advertising and other communications in achieving behavioural change.
- Current section: Introduction
- Learning outcomes
- 1 Unit overview
- 2 Understanding the nature of social marketing
- 3 Understanding consumer behaviour
- 4 Stakeholders and target markets
- 5 The role of communications and branding in social marketing programmes
- 6 Unit questions
- 7 Conclusion
This OpenLearn unit examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems. Primarily, social marketing aims to effect behavioural change in the pursuit of social goals and objectives, as opposed to financial or other objectives.
This unit is an adapted extract from the Open University course