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Catching History's Criminals: The Forensics Story: Traces Of GuiltSaturday, 28th November 2015 23:00 - BBC FourAs Gabriel Weston discovers: every contact leaves a trace... Read more: Catching History's Criminals: The Forensics Story: Traces Of Guilt
The Hunt: Episode 4: Hunger at SeaSunday, 29th November 2015 16:50 - BBC One
Ireland with Simon Reeve: Episode 2Sunday, 29th November 2015 20:00 - BBC Two
Power to the People: Episode 3: The Customer is Always RightTuesday, 1st December 2015 21:00 - BBC Four
All in the Mind: Mindfulness, porn addiction and slothfulnessAvailable for over a yearClaudia Hammond presents the latest episode in the series that explores the limits and potential of the human mind. Read more: All in the Mind: Mindfulness, porn addiction and slothfulness
Power to the People: Episode 2: It's Not Easy Being GreenAvailable until Friday, 25th December 2015 04:00
The Hunt: Episode 2: In the Grip of the SeasonsAvailable until Friday, 25th December 2015 02:45
The Educators: Series 2: Character LessonsAvailable for over a year
Are businesses just leaping on transgender trends to turn a profit?When Selfridges is clearing space to make a genderfluid display space, and Will Young is working... Read more: Are businesses just leaping on transgender trends to turn a profit?
The HuntNew ground-breaking OU/BBC natural history series The Hunt, narrated by Sir David... Read more: The Hunt
VeilingThis unit explores controversies associated with the practice of ‘veiling’ within Islam. The... Try: Veiling now
English: skills for learningThis course is for anybody who is thinking of studying for a university degree and would like to... Try: English: skills for learning now
- Current section: Introduction
- Learning outcomes
- 1 What does 'marketing' mean?
- 2 Understanding market orientation
- 3 Do all organisations need to be market oriented?
- 4 How do organisations become market leaders?
- 5 Managing a market-led organisation
- 6 Summary
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The market-led organisation
This unit is divided into two sections: ‘Understanding market orientation’ and ‘Managing a market-led organisation’. In Section 1 ‘Understanding market orientation’ sets out different approaches to marketing. I argue that marketing should not be the property of just the marketing department but an organisation-wide philosophy that centres on satisfying customers. The way in which marketing ideas can be applied to non-profit organisations is also discussed.
In Section 2 ‘Managing a market-led organisation’, I go on to discuss the importance of managing key internal and external relationships.
This material is from our archive and is an adapted extract from Managing Performance and Change (B700) which is no longer taught by The Open University. If you want to study formally with us, you may wish to explore other courses we offer in this.