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Theo on... getting celebrity endorsements

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By: Theo Paphitis (Guest)
Posted under Business Studies

How can you get a bit of glamour help your sales?

01 May
2010
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You need the Flash Player (version 7 or higher) to view this clip - download Flash. http://media.open2.net/theo/celebendorsements.flv Copyrighted Tiger Aspect

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Marketing isn't simple. The world isn't simple. The Open University Business School can help you sharpen your skills for Marketing In A Complex World.

Selling direct to the public? The Open University has a course offering An introduction to retail management and marketing.

The whole story

Join Theo Paphitis as he follows nine companies seeking to expand their overseas markets: Theo's Adventure Capitalists.

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About the author

Theo Paphitis (Guest)

In 2009, Theo teamed up with The Open University and the BBC to create Theo's Adventure Capitalists, offering advice and support to entrepreneurs as they attempted to break into foreign markets.

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Article Information

Publication details
Thursday, 22nd April 2010
Saturday, 01st May 2010

Copyright information
• Body text - Copyrighted: The Open University
• Video - Copyrighted: Tiger Aspect
• Audio - Copyrighted: Tiger Aspect

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