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  • 5 mins
  • Level 1: Introductory

Theo on... ideas vs business plans

Updated Saturday 1st May 2010

Had a Eureka moment? Theo gently reminds you that an idea is not a business plan.


Copyright Tiger Aspect


Copyright Tiger Aspect


Creative education was one of those classic situations where someone had a good idea, thought they had a business plan, did some research, but actually didn’t read the research and didn’t realise they didn’t have a business plan. They had a good idea. Not all good ideas can be monetarised and made into profit.


Want to crystalise your ideas and get your message across? Why not consider The Open University Business School course Professional Communication Skills For Business Studies.

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Join Theo Paphitis as he follows nine companies seeking to expand their overseas markets: Theo's Adventure Capitalists.


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