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  • Level 1: Introductory

Theo on... ideas vs business plans

Updated Saturday 1st May 2010

Had a Eureka moment? Theo gently reminds you that an idea is not a business plan.

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Creative education was one of those classic situations where someone had a good idea, thought they had a business plan, did some research, but actually didn’t read the research and didn’t realise they didn’t have a business plan. They had a good idea. Not all good ideas can be monetarised and made into profit.

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Want to crystalise your ideas and get your message across? Why not consider The Open University Business School course Professional Communication Skills For Business Studies.

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Join Theo Paphitis as he follows nine companies seeking to expand their overseas markets: Theo's Adventure Capitalists.

 

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