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  • Level 1: Introductory

Theo on... no is not an answer

Updated Saturday 1st May 2010

To be a success, you sometimes have to insist that no is not an answer, claims Theo Paphitis.


Copyright Tiger Aspect


Copyright Tiger Aspect


Male speaker
You know some people would give up once they get a no.  But actually if you know that your business model depends on numbers, you know that the majority of the time you're going to get a no, and your hit rate will actually depend on many things, not just the country or the product, so you really have to be robust when you go into these new territories and expect a no.  But you know what, if you see enough people, eventually you'll get a yes.

If you want to do better when discussing business matters, find out how you can improve your technique with The Open University Business School course Improve Your Negotiation Skills.

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Join Theo Paphitis as he follows nine companies seeking to expand their overseas markets: Theo's Adventure Capitalists.


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