The Open University since 2006
Alternatively you can skip the navigation by pressing 'Enter'.
Thinking Allowed 2016: A special programme on Pierre BourdieuMonday, 27th June 2016 00:15 - BBC Radio 4This special episode of Thinking Allowed explores the ideas of French socialist Pierre Bourdieu. Read more: Thinking Allowed 2016: A special programme on Pierre Bourdieu
Genius of the Modern World: NietzscheAvailable until Friday, 29th July 2016 00:00Bettany Hughes takes us on an exploration of Friedrich Nietzsche's life and works. Read more: Genius of the Modern World: Nietzsche
The Big C & Me: Episode 2Available until Sunday, 24th July 2016 02:05
The Big C & Me: Episode 3Available until Friday, 22nd July 2016 23:55
Thinking Allowed 2016: A special programme on Pierre BourdieuAvailable for over a year
The UK votes out; the EU shrinks; the world reactsReaction from academics around the planet as UK voters elect to leave the E Read more: The UK votes out; the EU shrinks; the world reacts
Genius of the Modern WorldIn this three-part OU/BBC co-production for BBC Four, Bettany Hughes explores the life and works... Watch now: Genius of the Modern World
Grammar mattersGrammar matters because, combined with vocabulary choice, it is our main way of making meaning.... Try: Grammar matters now
English: skills for learningEnglish: skills for learning, is a free course for anybody who is thinking of studying for a... Try: English: skills for learning now
Strategic management and planning are no longer the preserve of senior executives. This free course, Strategic view of performance, looks at three different approaches to strategy before analysing the direction that strategic management may take now that it has become an accumulation of small tactical decisions rather than a top-down process. If you are interested in how a business 'ticks', this course could provide some of the answers.
After studying this course, you should be able to:
- explain the difference between a ‘markets approach’ and a ‘resource-based approach’ to strategy, and how they complement each other
- explain what is meant by ‘the value chain’, and how it applies to an organisation
- explain what is meant by ‘emergent strategy’ and why intended and actual strategy may differ
- contribute more effectively to developing and implementing strategy in the organisation.
- Current section: Introduction
- Learning outcomes
- 1 What do we mean by strategy?
- 2 Market-based approach to strategy
- 2.1 The ‘near environment’
- 2.2 Porter's five forces framework
- 2.3 Applying the five forces model
- 2.4 Strategy as fit between organisation and environment
- 3 Resource-based approach to strategy
- 4 Strategy as rational planning
- Keep on learning
Study this free course
Enrol to access the full course, get recognition for the skills you learn, track your progress and on completion gain a statement of participation to demonstrate your learning to others. Make your learning visible!
Strategic view of performance
In this session we take a closer look at what is meant by strategy. The classical approach to strategic management treats strategic planning and control as purely the province of senior managers. More recent approaches accept that middle-level managers may have an important role to play, not only in implementing strategy but also in the emergence and formulation of strategic direction. We will look at three broad approaches to understanding strategy. First, we examine the idea of strategy as a formal, top-down process of analysis and planning based on a considered response to the environment in which the organisation operates, and its core mission. Second, we consider strategy as the identification and development of core capabilities and networks of relationships, as a source of competitive advantage. Third, we turn to one important aspect of strategy: understanding and managing the creation of value, within and between organisations. Finally, we consider the ways in which strategic direction can emerge over time as the accumulation of smaller tactical decisions, as opposed to a formal, top-down process of analysis and planning.
This OpenLearn course provides a sample of postgraduate study in
This free course includes adapted extracts from an Open University course which is no longer available to new students. If you found this interesting you could explore more free Human Resources courses or view the range of currently available OU Human Resources courses.
Copyright & revisions
Originally published: Friday, 8th July 2011
Last updated on: Thursday, 11th February 2016
- Creative-Commons: The Open University is proud to release this free course under a Creative Commons licence. However, any third-party materials featured within it are used with permission and are not ours to give away. These materials are not subject to the Creative Commons licence. See terms and conditions. Full details can be found in the Acknowledgements and our FAQs section.
- This site has Copy Reuse Tracking enabled - see our FAQs for more information.
If you enjoyed this, why not follow a feed to find out when we have new things like it? Choose an RSS feed from the list below. (Don't know what to do with RSS feeds?)
Remember, you can also make your own, personal feed by combining tags from around OpenLearn.
All our alternative formats are free for you to download, for more information about the different formats we offer please see our FAQs. The most frequently used are Word (for accessibility), PDF (for print) and ePub and Kindle to download to eReaders*.
- Word (1.2 MB)
- PDF (2 MB)
- ePub 3.0 (923 KB)
- ePub 2.0 (924 KB)
- Kindle (422 KB)
- RSS (169 KB)
- HTML (1 MB)
- SCORM (1 MB)
- OUXML Package (25 KB)
- OUXML File (81 KB)
- IMS Common cartridge
- Moodle backup (1 MB)
*Please note you will need an ePub and Mobi reader for these formats.