Peter Bamford on why owning a retailer doesn't mean owning shops

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By: Peter Bamford (Guest), Evan Davis (The Open University)

Posted under Leading, Business Studies, Economics, Managing

Superdry boss Peter Bamford explains why, in an age where stores outsource distribution and IT, it's just as logical to let somebody else own the physical property you trade from.

07 Jul

2011

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Evan Davis was talking to Peter Bamford after a recording of The Bottom Line

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About the authors

Peter Bamford (Guest)

Peter Bamford is the non-executive director of Supergroup.

Evan Davis (The Open University)

Evan Davis is The Open University's Visiting Professor of the Public Understanding of Business. He presents The Bottom Line and is a regular presenter on BBC Radio 4's Today programme.

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Article Information

Publication details

Originally published:

Thursday, 07th July 2011

Last Updated on:

Thursday, 07th July 2011

Copyright information
• Body text - Copyrighted: The Open University
• Audio - Copyright: The Open University

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