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Online market research: Track 1

Featuring: Audio Audio

How has the arrival of the internet changed the nature of marketing research? Can doing market research with online participants be as effective as with real people? Every company knows good market research is a key factor in getting an advantage over their competitors, knowing specific information about target demographics can be essential for a company’s success. In recent years the internet has revolutionised the way in which modern companies collect and gather data but can these contemporary methods be relied on to provide honest, accurate information about consumer tastes. This audio album addresses the internet’s arrival in this field and specifically its impact on market research. This material forms part of the Open University course BB844

By: The iTunes U team (The Open University,)

  • Duration 20 mins
  • Updated Friday 26th April 2013
  • Advanced level
  • Posted under Money & Business
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Track 1: Introduction to market research online

Peter Jackson (Head of Adsearch) discusses the products he’s researched.


© The Open University


Tracks in this podcast:

Track   Title Description
1 Introduction to market research online    Peter Jackson (Head of Adsearch) discusses the products he’s researched. Play now Introduction to market research online
2 How is the internet changing market research?    The pros and cons of internet market research. Play now How is the internet changing market research?
3 How has the internet revolution market research techniques?    Traditional research companies are now moving online. Play now How has the internet revolution market research techniques?
4 Online focus groups    What are the implications of losing the physical interaction with participants? Play now Online focus groups
5 Insight managers and market research managers    What’s the distinction between these professions in relation to marketing? Play now Insight managers and market research managers