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This free course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial information. It also contains two activities in which learners are asked to relate the ideas discussed to their own work practice.
After studying this course, you should be able to:
- understand and identify customers, consumers and clients and their needs and expectations
- apply these ideas to a work context and recognise customers, consumers and clients and their needs and expectations
- understand and identify financial stakeholders of an organisation and their information needs
- apply these ideas to a work context and recognise the organisation’s financial stakeholders and their information needs.
Study this free course
Enrol to access the full course, get recognition for the skills you learn, track your progress and on completion gain a statement of participation to demonstrate your learning to others. Make your learning visible!
Stakeholders in marketing and finance
This course comprises two parts, one relating to marketing and the other to financial information. Each part consists of a short, introductory reading and an activity which requires students to analyse their own work practice in relation to the ideas covered in the reading. The marketing reading and activity cover the concept of ‘customers’ and who customers are in different work contexts. The financial information reading and activity cover the idea of financial stakeholders and their interests in an organisation.
This OpenLearn course is an adapted extract from an Open University course
Copyright & revisions
Originally published: Tuesday, 16th February 2016
Last updated on: Tuesday, 16th February 2016
- Creative-Commons: The Open University is proud to release this free course under a Creative Commons licence. However, any third-party materials featured within it are used with permission and are not ours to give away. These materials are not subject to the Creative Commons licence. See terms and conditions. Full details can be found in the Acknowledgements and our FAQs section.
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