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Stakeholders in marketing and finance

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This free course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial information. It also contains two activities in which learners are asked to relate the ideas discussed to their own work practice.

After studying this course, you should be able to:

  • understand and identify customers, consumers and clients and their needs and expectations
  • apply these ideas to a work context and recognise customers, consumers and clients and their needs and expectations
  • understand and identify financial stakeholders of an organisation and their information needs
  • apply these ideas to a work context and recognise the organisation’s financial stakeholders and their information needs.

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Stakeholders in marketing and finance

Introduction

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This course comprises two parts, one relating to marketing and the other to financial information. Each part consists of a short, introductory reading and an activity which requires students to analyse their own work practice in relation to the ideas covered in the reading. The marketing reading and activity cover the concept of ‘customers’ and who customers are in different work contexts. The financial information reading and activity cover the idea of financial stakeholders and their interests in an organisation.

This OpenLearn course is an adapted extract from an Open University course B629 Marketing and finance [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]

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