The Open University since 2006
Alternatively you can skip the navigation by pressing 'Enter'.
Old School With The Hairy Bikers: EPISODE 1Thursday, 30th June 2016 01:05 - BBC Two (England only)Can an intergenerational experiment with 12 teenagers and 12 pensioners benefit both groups? Read more: Old School With The Hairy Bikers: EPISODE 1
The Big C & Me: Episode 3Available until Saturday, 30th July 2016 03:10In the final episode of The Big C & Me we follow three people who face life or death with severe or terminal... Read more: The Big C & Me: Episode 3
All in the Mind - Summer 2016: All in the Mind Awards Ceremony from the Wellcome Collection in LondonAvailable for over a year
City in The Sky: AirborneAvailable until Friday, 29th July 2016 03:50
Genius of the Modern World: NietzscheAvailable until Friday, 29th July 2016 00:00
Martin Conway: Flashbulb memoryProfessor Martin Conway, Professor of Cognitive Psychology at City University London talks us... Listen now: Martin Conway: Flashbulb memory
Genius of the Modern WorldIn this three-part OU/BBC co-production for BBC Four, Bettany Hughes explores the life and works... Watch now: Genius of the Modern World
Can renewable energy power the world?Renewable energy sources are gaining an increasing share of world energy supplies. In the next... Try: Can renewable energy power the world? now
Organisations and management accountingThis free course, Organisations and management accounting, examines the nature of organisations,... Try: Organisations and management accounting now
This free course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial information. It also contains two activities in which learners are asked to relate the ideas discussed to their own work practice.
After studying this course, you should be able to:
- understand and identify customers, consumers and clients and their needs and expectations
- apply these ideas to a work context and recognise customers, consumers and clients and their needs and expectations
- understand and identify financial stakeholders of an organisation and their information needs
- apply these ideas to a work context and recognise the organisation’s financial stakeholders and their information needs.
Study this free course
Enrol to access the full course, get recognition for the skills you learn, track your progress and on completion gain a statement of participation to demonstrate your learning to others. Make your learning visible!
Stakeholders in marketing and finance
This course comprises two parts, one relating to marketing and the other to financial information. Each part consists of a short, introductory reading and an activity which requires students to analyse their own work practice in relation to the ideas covered in the reading. The marketing reading and activity cover the concept of ‘customers’ and who customers are in different work contexts. The financial information reading and activity cover the idea of financial stakeholders and their interests in an organisation.
This OpenLearn course is an adapted extract from an Open University course
Copyright & revisions
Originally published: Tuesday, 16th February 2016
Last updated on: Tuesday, 16th February 2016
- Creative-Commons: The Open University is proud to release this free course under a Creative Commons licence. However, any third-party materials featured within it are used with permission and are not ours to give away. These materials are not subject to the Creative Commons licence. See terms and conditions. Full details can be found in the Acknowledgements and our FAQs section.
- This site has Copy Reuse Tracking enabled - see our FAQs for more information.
If you enjoyed this, why not follow a feed to find out when we have new things like it? Choose an RSS feed from the list below. (Don't know what to do with RSS feeds?)
Remember, you can also make your own, personal feed by combining tags from around OpenLearn.
All our alternative formats are free for you to download, for more information about the different formats we offer please see our FAQs. The most frequently used are Word (for accessibility), PDF (for print) and ePub and Kindle to download to eReaders*.
- Word (804 KB)
- PDF (1.7 MB)
- ePub 3.0 (646 KB)
- ePub 2.0 (646 KB)
- Kindle (216 KB)
- RSS (82 KB)
- HTML (618 KB)
- SCORM (618 KB)
- OUXML Package (12 KB)
- OUXML File (35 KB)
- IMS Common cartridge
- Moodle backup (708 KB)
*Please note you will need an ePub and Mobi reader for these formats.