Evan and a panel of guests from the worlds of electronic components, online groceries and information technology discuss the exacting science of business logistics.
The panel also discusses customer service. Just how high should a company aim in trying to satisfy its consumers? Evan is joined in the studio by Tim Steiner, co-founder and chief executive of online supermarket Ocado; Nick Wilson, managing director of Hewlett-Packard UK; Ian Mason, chief executive of electronic components company Electrocomponents.
Explore this week's programme
Evan Davis on... trade-offs
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Evan Davis talks about trade-offs in the world of economics and business Read more : Evan Davis on... trade-offs
Leslie Budd on... customer services
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Dr Leslie Budd explores the importance of customer services Read more : Leslie Budd on... customer services
Fiona Ellis-Chadwick on... advertising and marketing in transition
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The OU's Fiona Ellis-Chadwick on how advertising and marketing is in transition and what a company can do to deal with this Read more : Fiona Ellis-Chadwick on... advertising and marketing in transition
Is traditional advertising losing its grip?
Nahuel under CC-BY-NC-SA licence
Don’t interrupt me, ask my permission before sending a message; is traditional media advertising losing its grip? Read more : Is traditional advertising losing its grip?
The Bottom Line in more depth
The Bottom Line: Week by week
BBC
From the world economy to the power of lobbying - explore The Bottom Line programmes, with our week by week guide. Read more : The Bottom Line: Week by week
Evan Davis on...
The Open University
From Tobin's Q to the role of pizza, each week The Bottom Line's Evan Davis shares his insights exclusively with us. Read more : Evan Davis on...
Money & management experts
The Open University
You've seen the CEOs. You've heard Evan's take. For another viewpoint, see the OU Business School expert opinion. Read more : Money & management experts
The Bottom Line on BBC Radio 4
BBC
Listen to the latest series on BBC Radio 4 or online. Read more : The Bottom Line on BBC Radio 4
The Bottom Line on BBC News
BBC
Watch Evan and guests on the BBC News Channel - for a year after broadcast on the BBC News website. Read more : The Bottom Line on BBC News
Sharpen your skills
OU image library
Get to grips with the managerial challenges - get to know the Open University Business School. Read more : Sharpen your skills
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