Sport media and culture: Who's calling the shots? Sport & Fitness The media plays a huge part in sport; we find out what's happening and how our team is doing, and it creates great sporting moments and sports celebrities and stars. This free course, Sport media and culture: Who's calling the shots?, looks at the role played by the media in sport and how this has changed with the development of internet and satellite TV. Who calls the shots: athletes, teams or the media moguls? How do social scientists explain this relationship between sport and the media? The Open University The Open University Course text/html D170_1 D170_1 en-GB Copyright © 2016 The Open University Archive