What is good writing?

3.7.4 Explaining

You need to be able to think of things from your reader's point of view. The reader cannot see into your mind so you have to explain your points quite fully and carefully. You need to give examples to illustrate what you are talking about and to justify what you say. In other words, you need a sense of your ‘audience’ and you have to work out how to ‘speak’ to these readers in the right ‘tone of voice’.