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Dr Andrew Lindridge

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Andrew Lindridge is a senior lecturer in marketing at The Open University Business School.

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Articles [6]

Browse all OpenLearn articles by Dr Andrew Lindridge

Advertising in a global context Featuring: video, Creative Commons Image BBC

By Dr Andrew Lindridge (The Open University), Sir Martin Sorrell (Guest)

23 March 2012

Sir Martin Sorrell shares his views on how advertising is changing in the technology era, and WPP's success in globalisation.  Read more : Advertising in a global context

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Business Bursts: Marketing  Featuring: video, 

By Dr Andrew Lindridge (The Open University), Dr Terry O'Sullivan (The Open University), Maureen Meadows (The Open University)

23 November 2010

There are many motivations for businesses to get their marketing right - Business Bursts examines how these messages are getting ever more sophisticated.  Read more : Business Bursts: Marketing

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Business Bursts: Branding Featuring: video, 

By Dr Andrew Lindridge (The Open University), Dr Terry O'Sullivan (The Open University), Baukjen DeSwaan Aron (Guest)

23 November 2010

Your brand is more than a logo. Business Bursts explains the value of a brand—and how to cherish one.  Read more : Business Bursts: Branding

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Tele-wars: the next chapterCreative Commons Image ti.mo under CC-BY-NC-SA licence

By Dr Andrew Lindridge (The Open University)

17 February 2009

Andrew Lindridge considers whether high production values will win in the battle of the television channels  Read more : Tele-wars: the next chapter

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Marketing the nationalised banks Featuring: video, Production team

By Dr Andrew Lindridge (The Open University)

29 October 2008

Following the Credit Crash Britain programme Dr Andrew Lindridge explains how banks will need to market themselves to regain public confidence.  Read more : Marketing the nationalised banks

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Don't mention the "D word"Creative Commons Image djwhelan under CC-BY-NC-ND licence

By Dr Andrew Lindridge (The Open University)

08 March 2007

Men are becoming much more conscious of their body image. But when was the last time you saw an advert for a diet product that...  Read more : Don't mention the "D word"

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Research [10]

Browse Dr Andrew Lindridge’s latest research from Open Research Online

Lindridge, Andrew (2011). HMS Titanic, Elvis Presley and Cadbury's Wispa Bar: an analysis of the consumption of trauma. In: Consumer Culture Theory Conference 6, 7-10 July 2011, Evanston, IL, USA.

Lindridge, Andrew (2010). Are we fooling ourselves when we talk about ethnic homogeneity? The case of religion and ethnic sub-divisions amongst Indians living in Britain. Journal of Marketing Management, 26(5/6), pp. 441–472.

Lindridge, Andrew (2010). Inalienable wealth and trauma resolution: an explanation of genealogy consumption. Advances in Consumer Research, 38

Onyipreye, E. and Lindridge, A. M. (2010). Power dynamics in immigrant families in Britain and its effect on consumption. In: Association of Consumer Research, Oct 2009, Pittsburgh.

Worlu, Omnipreye and Lindridge, Andrew (2010). Consumption as a tool of cultural resistance against patriarchy: the case of first generation Nigerian women living in Britain. In: European Association of Consumer Research Conference, 30 June - 3 July 2010, Egham, UK.

Lindridge, Andrew; McGaskill, Susan; Ali, Haider; Holme, Ingrid and Eadie, Douglas (2010). Children’s oral health services and socio-economic deprivation: theory of reasoned action in social marketing. In: 39th EMAC Conference, 01-04 Jun 2010, Copenhagen.

Lindridge, Andrew (2010). Religion and The SME. In: Nwankwo, S. and Gbadamosi, A. eds. Entrepreneurship Marketing: Principles and Practice of SME Marketing. London: Routledge.

Carrigan, M.; Lindridge, Andrew; MacAskill, S.; Eadie, D.; Gordon, R. and Heim, D. (2009). Where's the harm? A social marketing approach to reframing 'problem' drinking cultures. In: 38th European Marketing Academy Conference, May 26-29 2009, Audencia, Nantes.

Lindridge, A. M. (2009). Acculturation, religion and consumption in normative
political ideolo. In: Association of Consumer Research, October 2008, San Fransico.

Ekperi, Onyipreye and Lindridge, A. (2009). Power dynamics in immigrant families in Britain and its affect on consumption. In: Immigration, Consumption and Markets Conference, June 2009, Lille, France.

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Biography

Read Dr Andrew Lindridge’s biography.

Andrew Lindridge is a senior lecturer in marketing at The Open University Business School. He writes for a range of management and marketing courses and his research focuses on the examination of the tensions arising from acculturation, culture, ethnicity and consumption.

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