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Dr Brian Smith

The Open University

Dr Brian D Smith is a visiting research fellow in The Open University Business School’s Marketing and Strategy Research Unit.

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Articles [10]

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Inside the modern salesforceCreative Commons Image Image by Shreyans Bhansali under CC-BY-NC-SA licence

By Dr Brian Smith (The Open University)

12 October 2009

Sales reps are a relic of yesteryear. In their place a smaller, more important, sales force has arisen.  Read more : Inside the modern salesforce

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Caged companiesCreative Commons Image Image by Shreyans Bhansali under CC-BY-NC-SA licence

By Dr Brian Smith (The Open University)

11 September 2009

Brian Smith explores institutional theory and explains why all executives should take note  Read more : Caged companies

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Spot the difference: Why do some companies thrive while others flail?Creative Commons Image Image by Shreyans Bhansali under CC-BY-NC-SA licence

By Dr Brian Smith (The Open University)

31 July 2009

Dr Brian D Smith looks at why some firms fail and others thrive.  Read more : Spot the difference: Why do some companies thrive while others flail?

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Breaking HabitsCreative Commons Image Image by Shreyans Bhansali under CC-BY-NC-SA licence

By Dr Brian Smith (The Open University)

08 April 2009

Brian Smith compares BA's and Intel's ability to adapt to changes in the market in a recession.  Read more : Breaking Habits

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A matter of definitionCreative Commons Image Image by Shreyans Bhansali under CC-BY-NC-SA licence

By Dr Brian Smith (The Open University)

09 February 2009

Dr Brian Smith looks at what a market is and why it matters.  Read more : A matter of definition

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The synergy mirageCreative Commons Image Image by Shreyans Bhansali under CC-BY-NC-SA licence

By Dr Brian Smith (The Open University)

15 December 2008

Dr Brian D Smith looks at how firms build synergy.  Read more : The synergy mirage

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Marrying companiesCreative Commons Image jlcwalker under CC-BY-NC-ND licence

By Dr Brian Smith (The Open University)

25 July 2008

Why do some businesses still pursue mergers in the face of difficult market conditions - is there value in coming together?  Read more : Marrying companies

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Calculated riskCreative Commons Image Image by Shreyans Bhansali under CC-BY-NC-SA licence

By Dr Brian Smith (The Open University)

03 June 2008

Dr Brian D Smith looks at why some business ventures are riskier than others.  Read more : Calculated risk

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Forewarned is ForearmedCreative Commons Image Thomas Hawk under CC-BY-NC licence

By Dr Brian Smith (The Open University)

21 April 2008

Can market analysis and good planning help companies through tough times?  Read more : Forewarned is Forearmed

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Changing culturesphotos.com

By Dr Brian Smith (The Open University)

06 December 2007

Dr Brian Smith examines why bringing change to organisations can be such a slow process.  Read more : Changing cultures

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Comments [1]

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Marrying companies

Comment posted by zz864383

13 Dec 2011

Great story about mergers and acquisitions. And I like you explain it is like a little marriage. Read more : Marrying companies

Biography

Read Dr Brian Smith’s biography.

Dr Brian D Smith is a visiting research fellow in The Open University Business School’s Marketing and Strategy Research Unit. He is the author of over 100 books and articles and runs PragMedic, a specialist strategy consultancy. He welcomes comments and questions.

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