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Dr Fiona Ellis-Chadwick

The Open University

Dr Fiona Ellis-Chadwick is senior lecturer in retail management at The Open University Business School.

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Articles [20]

Browse all OpenLearn articles by Dr Fiona Ellis-Chadwick

Getting eyeballs onto your website Featuring: video, Creative Commons Image The Open University

By Dr Fiona Ellis-Chadwick (The Open University), Suleman Sacranie (Guest)

16 February 2012

The founder of 99pShopper.com Suleman Sacranie shares his experience in setting up his website, and gives top tips to young entrepreneurs who want to start businesses on...  Read more : Getting eyeballs onto your website

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Crimbo shopping in your pyjamasCreative Commons Image By Patrick Gage via Flickr under Creative Commons license

By Dr Fiona Ellis-Chadwick (The Open University)

19 December 2011

This Christmas, we have swapped the bustle of late night shopping for ordering online in our pyjamas and slippers. But what does it mean for...  Read more : Crimbo shopping in your pyjamas

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Nick Wheeler discusses online retail Featuring: video, Copyrighted Image BBC

By Nick Wheeler (Guest), Dr Fiona Ellis-Chadwick (The Open University)

13 October 2011

Charles Tyrwhitt chairman Nick Wheeler argues that retailers should focus on customers and products, and not get carried away with the latest and greatest online...  Read more : Nick Wheeler discusses online retail

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Matt Brittin on the value of data Featuring: video, Copyrighted Image The Open University

By Matt Brittin (Guest), Dr Fiona Ellis-Chadwick (The Open University)

06 October 2011

Google's Matt Brittin discusses how businesses can use data to improve their online performance  Read more : Matt Brittin on the value of data

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Unpacking BrandsCreative Commons Image tnarik under CC-BY-SA

By Dr Fiona Ellis-Chadwick (The Open University)

24 March 2011

Branding and marketing are key tools to help manufacturers build awareness of products. What are the key principles?  Read more : Unpacking Brands

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Is traditional advertising losing its grip?Nahuel under CC-BY-NC-SA licence

By Dr Fiona Ellis-Chadwick (The Open University)

18 October 2010

Don’t interrupt me, ask my permission before sending a message; is traditional media advertising losing its grip?  Read more : Is traditional advertising losing its grip?

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Fiona Ellis-Chadwick on... advertising and marketing in transition  Featuring: video, photos.com

By Dr Fiona Ellis-Chadwick (The Open University)

14 October 2010

The OU's Fiona Ellis-Chadwick on how advertising and marketing is in transition and what a company can do to deal with this  Read more : Fiona Ellis-Chadwick on... advertising and marketing in transition

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Six months on: Sleek Featuring: video, Tiger Aspect

By Dr Fiona Ellis-Chadwick (The Open University), Theo Paphitis (Guest)

18 May 2010

Some months after they first arrived in Brazil, we catch up with Sleek for an update.  Read more : Six months on: Sleek

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Six months on: DreamAid Featuring: video, The Open University

By Dr Fiona Ellis-Chadwick (The Open University), Theo Paphitis (Guest)

18 May 2010

Six months after Theo first met him, we catch up with Peter McAteer to find out how DreamAid has been doing.  Read more : Six months on: DreamAid

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Six months on: Regenatec Featuring: video, The Open University

By Dr Fiona Ellis-Chadwick (The Open University), Theo Paphitis (Guest)

12 May 2010

Regenatec had plans to take their biofuels to the India market. We caught up with them to find out how things were working out.  Read more : Six months on: Regenatec

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Research [10]

Browse Dr Fiona Ellis-Chadwick’s latest research from Open Research Online

Ellis-Chadwick, Fiona and Doherty, Neil (2011). Web advertising: the role of email marketing. Journal of Business Research (In press).

Doherty, Neil F. and Ellis-Chadwick, Fiona (2010). Internet retailing: the past, the present and the future. International Journal of Retail & Distribution Management, 38(11/12), pp. 943–965.

Doherty, Neil F. and Ellis-Chadwick, Fiona (2010). Evaluating the role of electronic commerce in transforming the retail sector. The International Review of Retail, Distribution and Consumer Research, 20(4), pp. 375–378.

Anastasakis, Leonidas and Ellis-Chadwick, Fiona (2010). Exploring the adoption of interactive digital television services as a retail shopping platform. In: The Six Senses: the Essentials of Marketing: 39th EMAC Conference, 1-4 June 2010, Copenhagen, Denmark.

Doherty, Neil F.; McConnell, Danny and Ellis-Chadwick, Fiona (2010). Exploring the uptake and application of electronic procurement to central and local government. In: Fourth International Conference On Research Challenges, In Information Science Proceedings', (RCIS), 19-21 May 2010, Nice, France, .

Gunawan, G.; Ellis-Chadwick, Fiona and King , Malcolm (2010). The role of performance measurement on business performance: a comparative study of small and medium-sized internet retailers based in the United Kingdom and Indonesia. In: 17th Recent Advances in Retailing and Services Science Conference, The European Institute of Retailing and Services Science, 2 - 5 Jul 2010, Istanbul, Turkey.

Doherty, Neil F. and Ellis-Chadwick, Fiona (2009). Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector. European Journal of Marketing, 43(9/10), pp. 1246–1262.

Ellis-Chadwick, Fiona (2009). Internet Adoption in the UK: an Empirical Study of Internet Adoption by Leading UK Retailers. Saarbrücken: VDM Verlag .

Ellis-Chadwick, Fiona (2009). Business to business internet marketing. In: Chaffey, Dave ed. Internet Marketing: Strategy, Implementation and Practice 4th ed. Harlow: Pearson Education, pp. 648–667.

Ellis-Chadwick, Fiona (2009). Business to consumer internet marketing. In: Chaffey, Dave ed. Internet Marketing: Strategy Implementation and Practice 4th ed. Harlow: Pearson Education, pp. 618–647.

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Comments [2]

Read what people are saying about Dr Fiona Ellis-Chadwick’s OpenLearn articles

Getting eyeballs onto your website

Comment posted by zz912239

18 Apr 2012

How to use affiliate-program ? my site: Free download software: http://www.downchecker.com Read more : Getting eyeballs onto your website

Does the Internet herald the death of a salesman?

Comment posted by zz888751

15 Feb 2012

On the contrary, yes door to door has gone the way of the dinosaur. But now with online mobile shopping, sales have gone through the roof. If anything it has created more sales jobs than ever, its... Read more : Does the Internet herald the death of a salesman?

Biography

Read Dr Fiona Ellis-Chadwick’s biography.

Dr Fiona Ellis-Chadwick is senior lecturer in retail management at The Open University Business School. Her main research activities focus on projects exploring the application and development of online retailing and e-marketing.

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