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Dr Fiona Harris

The Open University

Fiona Harris is a lecturer in management in The Open University Business School.

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Articles [2]

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Does business have a problem with ethics?Creative Commons Image Walmart Stores under CC-BY licence

By Dr Fiona Harris (The Open University)

31 January 2008

Fiona Harris considers the place of ethics in business today.  Read more : Does business have a problem with ethics?

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Bad boys, good business?Production team

By Dr Fiona Harris (The Open University)

16 March 2006

In 50 Cent – Money Machine, The Money Programme focused on the trend of big brands teaming up with rap and hip-hop stars to tap...  Read more : Bad boys, good business?

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Research [10]

Browse Dr Fiona Harris’s latest research from Open Research Online

Harris, Fiona (2011). Measurement in quantitative methods. In: Hastings, Gerard; Angus, Kathryn and Bryant, Carol eds. The SAGE Handbook of Social Marketing. London: SAGE Publications Inc., pp. 224–237.

Gordon, Ross; Harris, Fiona; Mackintosh, Anne Marie and Moodie, Crawford (2011). Assessing the cumulative impact of alcohol marketing on young people's drinking: cross-sectional data findings. Addiction Reseach & Theory, 19(1), pp. 66–75.

Harris, Fiona (2011). Brands, corporate social responsibility and reputation management. In: Voiculescu, Aurora and Yanacopulos, Helen eds. The Business of Human Rights: an Evolving Agenda for Corporate Responsibility. London: Zed Books.

Dalziel, Nurdilek; Harris, Fiona and Laing, Angus (2011). A multidimensional typology of customer relationships: from faltering to affective. International Journal of Bank Marketing, 29(5), pp. 398–432.

Li, L.; Yong, H-H.; Borland, R.; Fong, G. T.; Thompson, M. E.; Jiang, Y.; Yang, Y.; Sirirassamee, B.; Hastings, G. and Harris, F. (2009). Reported awareness of tobacco advertising and promotion in China compared to Thailand, Austalia and the United States. Tobacco Control, 18(3), pp. 222–227.

Gordon, Ross and Harris, Fiona (2009). Assessing the cumulative impact of alcohol marketing on young people's drinking: cross sectional data findings. In: Public Policy and Non-profit Marketing, 18-19 June 2009, Valencia, Spain.

Harris, Fiona (2009). Product classification: an ethical perspective. Marketing Review, 9(2), pp. 127–138.

Li, L.; Yong, H.; Borland, R.; Fong, G.; Thompson, M.; Yuan, J.; Yan, Y.; Sirirassamee, B.; Hastings, G. and Harris, F. (2008). Exposure to tobacco advertising and promotion among adult smokers in China - compared to Thailand, Australia and the USA. In: SRNT Conference, 28-31 Oct 2008, Bangkok, Thailand.

MacKintosh, A. M.; Harris, F. and Hastings, G. B. (2008). Measures to assess the effectiveness of restrictions on tobacco marketing communications. In: Borland, R.; Cummings, M. and Dresler, C. eds. IARC Handbook on Tobacco Control. IARC Handbooks of Cancer Prevention, 12. World Health Organisation, pp. 259–285.

Mekonnen, Aster; Harris, Fiona and Laing, Angus (2008). Linking products to a cause or affinity group: does this really make them more attractive to consumers? European Journal of Marketing, 42(1/2), pp. 135–153.

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Does business have a problem with ethics?

Comment posted by thomasvladimir

14 May 2009

thomasvladimir has started a thread discussing Does business have a problem with ethics?. Read more : Does business have a problem with ethics?

Biography

Read Dr Fiona Harris’s biography.

Fiona Harris is a lecturer in management in The Open University Business School. Her research interests include social marketing and marketing ethics.

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