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Dr Terry O'Sullivan

The Open University

Terry O’Sullivan is lecturer in marketing at The Open University Business School where he researches and teaches in the fields of fundraising, marketing communications and non-profit marketing.

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Articles [10]

Browse all OpenLearn articles by Dr Terry O'Sullivan

Day 12 - The office partyDenise Torres | Dreamstime.com

By Dr Terry O'Sullivan (The Open University)

09 December 2010

What rules apply at the office Christmas party? Terry O'Sullivan shows how having fun can be a serious business  Read more : Day 12 - The office party

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Business Bursts: Branding Featuring: video, 

By Dr Andrew Lindridge (The Open University), Dr Terry O'Sullivan (The Open University), Baukjen DeSwaan Aron (Guest)

23 November 2010

Your brand is more than a logo. Business Bursts explains the value of a brand—and how to cherish one.  Read more : Business Bursts: Branding

4.6
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Business Bursts: Marketing  Featuring: video, 

By Dr Andrew Lindridge (The Open University), Dr Terry O'Sullivan (The Open University), Maureen Meadows (The Open University)

23 November 2010

There are many motivations for businesses to get their marketing right - Business Bursts examines how these messages are getting ever more sophisticated.  Read more : Business Bursts: Marketing

5
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Invasion of the killer pumpkinsMilos Tasic | Dreamstime.com

By Dr Terry O'Sullivan (The Open University)

27 October 2010

Has your local supermarket taken on a sinister appearance lately? Are you confronted by animated witches and goulish sound effects as you try to find...  Read more : Invasion of the killer pumpkins

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Campaign Diamond GeezerCreative Commons Image Image by Shreyans Bhansali under CC-BY-NC-SA licence

By Dr Terry O'Sullivan (The Open University)

24 February 2009

Using Jamie Oliver as an example, Terry O'Sullivan shows us how to plan and run an effective campaign.  Read more : Campaign Diamond Geezer

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Retail revolutionsCopyrighted Image Photos.com

By Dr Terry O'Sullivan (The Open University)

19 November 2008

Terry O'Sullivan explores the idea of 'The Big Middle', where low prices and innovation come together  Read more : Retail revolutions

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Money & Management podcast Featuring: audio, Used with permission

By Professor Janette Rutterford (The Open University), Martin Upton (The Open University), Dr Terry O'Sullivan (The Open University)

30 October 2008

What's the story behind the fall of HBOS? Who's watching you work? How do growing companies stay inventive? Experts from The Open University provide insight...  Read more : Money & Management podcast

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Advertising goes to the cinemaCopyrighted Image Alexander Podshivalov | Dreamstime.com

By Dr Terry O'Sullivan (The Open University)

26 July 2007

Terry O'Sullivan explores the ambivalent relationship between the cinema and advertising.  Read more : Advertising goes to the cinema

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Pester powerJupiter Images

By Dr Terry O'Sullivan (The Open University)

27 February 2007

How powerful is pester power? Do children really influence what food and products their parents will buy?  Read more : Pester power

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Animal magicProduction team

By Dr Terry O'Sullivan (The Open University)

09 June 2006

Animals frequently appear in adverts but Terry O' Sullivan suggests a change may be taking place in the public response to animal magic.  Read more : Animal magic

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Research [10]

Browse Dr Terry O'Sullivan’s latest research from Open Research Online

Smith, Anne and O'Sullivan, Terry (2012). Environmentally responsible behaviour in the workplace:
an internal social marketing approach. Journal of Marketing Management (In press).

O'Sullivan, Terry (2010). Dangling conversations: web-forum use by a symphony orchestra's audience members. Journal of Marketing Management, 26(7 & 8), pp. 656–670.

O'Sullivan, Terry (2010). More than words? Conversation analysis in arts marketing research. International Journal of Culture, Tourism and Hospitality Research, 4(1), pp. 20–32.

O'Sullivan, Terry (2009). All together now: A symphony orchestra audience as a consuming community. Consumption, Markets and Culture, 12(3), pp. 209–223.

O'Sullivan, Terry (2007). Get MediaSmart®: A critical discourse analysis of controversy around advertising to children in the UK. Consumption, Markets and Culture, 10(3), pp. 293–314.

O'Sullivan, Terry (2007). Sounding boards: performing arts organizations and the Internet forum. International Journal of Arts Management, 9(3), pp. 65–77.

O'Sullivan, Terry (2006). All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin. Book review. Journal of Targeting, Measurement and Analysis for Marketing, 15(1), pp. 65–66.

O'Sullivan, Terry (2006). Book review: Proper marketing: a review of 'Marketing Management for Nonprofit Organisations' by A. Sargeant. Nonprofit Management and Leadership, 16(3), pp. 369–372.

McDermott, Laura; O'Sullivan, Terry; Stead, Martine and Hastings, Gerard (2006). International food advertising, pester power and its effects. International Journal of Advertising, 25(4), pp. 513–539.

O'Sullivan, Terry (2005). Advertising and children: what do the kids think? Qualitative Market Research: an international journal, 8(4), pp. 371–384.

Ratings [1]

Browse all OpenLearn articles rated by Dr Terry O'Sullivan

The 2010 virtual advent calendarSvehlik21 | Dreamstime.com

By The OpenLearn team (The Open University)

30 November 2010

Each day in December we will be opening another door on our virtual advent calendar and revealing seasonally inspired content to grab your attention. So...  Read more : The 2010 virtual advent calendar

4.8
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Business Bursts: Marketing  Featuring: video, 

By Dr Andrew Lindridge (The Open University), Dr Terry O'Sullivan (The Open University), Maureen Meadows (The Open University)

23 November 2010

There are many motivations for businesses to get their marketing right - Business Bursts examines how these messages are getting ever more sophisticated.  Read more : Business Bursts: Marketing

5
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3 votes   0 comments

Business Bursts: Branding Featuring: video, 

By Dr Andrew Lindridge (The Open University), Dr Terry O'Sullivan (The Open University), Baukjen DeSwaan Aron (Guest)

23 November 2010

Your brand is more than a logo. Business Bursts explains the value of a brand—and how to cherish one.  Read more : Business Bursts: Branding

4.6
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Janette Rutterford on... email Featuring: video, Ofloda | Dreamstime.com

By Professor Janette Rutterford (The Open University)

18 November 2010

Janette reflects on business life before email  Read more : Janette Rutterford on... email

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Comments [2]

Read what people are saying about Dr Terry O'Sullivan’s OpenLearn articles

Campaign Diamond Geezer

Comment posted by nedji

27 Feb 2009

nedji has started a thread discussing Campaign Diamond Geezer. Read more : Campaign Diamond Geezer

Retail revolutions

Comment posted by lcb227

25 Nov 2008

lcb227 has started a thread discussing Retail revolutions. Read more : Retail revolutions

Biography

Read Dr Terry O'Sullivan’s biography.

Terry O’Sullivan is lecturer in marketing at The Open University Business School where he researches and teaches in the fields of fundraising, marketing communications and non-profit marketing.
Terry is joint author of
Creative Arts Marketing
, a guide to applying marketing practice in the cultural industries, which is popular with practitioners and students alike. His recently published research includes articles on ethical issues around marketing to young people.

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