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Professor Sally Dibb's OpenLearn Profile

Professor Sally Dibb

Professor Sally Dibb

About me

Sally Dibb is a Professor in Marketing at The Open University Business School and Head of ISM-Open, the Institute for Social Marketing.


Professor Sally Dibb's research

Professor Mark Fenton-O'Creevy, Professor Sally Dibb and Adrian Furnham (2018-03) Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self-regulation?, In Psychology & Marketing 3(35)

Ana Isabel Canhoto et al. (2016) The role of customer management capabilities in public-private partnerships, In Journal of Strategic Marketing 5-6(25)

Ana Isabel Canhoto et al. (2016-07) The co-production of value in digital, university-industry R&D collaborative projects, In Industrial Marketing Management(56)

Fiona J. Harris, Helen Roby and Professor Sally Dibb (2016-05) Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour, In International Journal of Consumer Studies 3(40)

Ana Isabel Canhoto and Professor Sally Dibb (2016) Unpacking the interplay between organisational factors and the economic environment in the creation of consumer vulnerability, In Journal of Marketing Management 3-4(32)

Joe Choon Yean Chai and Professor Sally Dibb (2016) Chinese relationship management: a qualitative study of banking in New Zealand, In Journal of Strategic Marketing

Keith Spiller et al. (2014) Carnivalesque collaborations: reflections on ‘doing’ multi-disciplinary research, In Qualitative Research 5(15)

Peet Venter, Alexis Wright and Professor Sally Dibb (2014) Performing market segmentation: a performative perspective, In Journal of Marketing Management 1-2(31)

Professor Richard Holliman et al. (2015) An Open Research University, The Open University

Professor Sally Dibb et al. (2014-06) Taking responsibility for border security: commercial interests in the face of e-Borders, In Tourism Management 1(42)

Browse Professor Sally Dibb's latest research on Open Research Online