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Click special: Openness and personalisation

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Eli Pariser suggests that the more we can tailor the web to our liking, the more we start to engage only with people whose outlook echoes our own. Gareth Mitchell and Tony Hirst explore the idea.

15 Jul
2011

A horse wearing blinkers Creative Commons Image Alex E Promios under CC-BY licence Blinkers on? Does personalisation limit our experience?
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Eli Pariser recently discussed his book The Filter Bubble on BBC Click. The book's central argument is that web users are cossetted in a bubble of information presented to them by filtered web search.

The programme decided to put that to the test by asking its listeners to Google search for the word 'platform' wherever they were, on whatever platform or browser.

Though not strictly a scientific survey, the results suggest that Google searches are less filtered than Pariser's book suggests. 

Gareth discusses the nuances of these findings in a special podcast with expert Tony Hirst of The Open Unversity who have co-produced a season on the theme of 'openness'.

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Openness

John Jones

I have subscribed to click for probably six months. Its very entertaining. When the episode describing filter bubbles played I wanted to participate. Ran the search, got a screen shot. Nowhere to send it. I'm not a member of facebook or twitter. Searched the bbc podcast site found no contact links.

The special episode led me here.
Can't you set up an email address for click podcast feedback or something?
And mention it in your podcast?

Hi John, If you would allow

Openlearn Moderator

Hi John,

If you would allow us to pass your e-mail address onto the production team at the BBC they will reply to your query directly.

Please don't post your address here, instead e-mail us at openlearn@open.ac.uk and we will pass your details on to the BBC for you.

Many thanks

OpenLearn Moderator

Article Information

Publication details
Friday, 15th July 2011
Friday, 15th July 2011

Copyright information
• Body text - Copyright:
• Image 'A horse wearing blinkers' - Creative-Commons: Alex E Promios under CC-BY licence
• Audio - Copyright: BBC/The Open University

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