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Effective ways of displaying information
The power of graphics should not the underestimated. They can express information...
The power of graphics should not the underestimated. They can express information clearly and simply. This unit will help you to assess which style of graphic to use in different situations.
By the end of this unit you should be able to:
- understand the value of graphics as visual thinking tools;
- give examples of relevant graphics used in the business context.
- Duration: 6 hours
- Published on: Wednesday 13th July 2011
- Level: Introductory
- Posted under: Information and Communication Technologies
Effective ways of displaying information
Introduction

This unit is from our archive and it is an adapted extract from The Manager's Good Study Guide (GSG) which is no longer in presentation. If you wish to study formally at The Open University, you may wish to explore the courses we offer in this curriculum area. [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]
The value of graphics can hardly be underestimated. Graphs, charts, matrices, tables and diagrams are like pictures: they can ‘speak a thousand words’. They are useful for expressing information clearly and simply, and they can be used as a visual-thinking tool – for yourself and for groups. There are a number of techniques and types, each suited to different tasks. This unit covers two groups of devices. The first deals with graphs, charts and matrices; the second covers the kinds of diagrams that are useful for identifying and solving problems. Note that the word ‘data’ is plural (the singular of data is ‘datum’), so you will come across phrases such as ‘these data …’ or ‘data are …’.
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- Creative-Commons: The Open University is proud to release this free course under a Creative Commons licence. However, any third-party materials featured within it are used with permission and are not ours to give away. These materials are not subject to the Creative Commons licence. See terms and conditions. Full details can be found in the Acknowledgements section.
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