The first episode of The Foods That Make Billions, which broadcast in November 2010, told the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years.
With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding.
Told by the Money Programme team, this film takes us to Hawaii, Japan, North America, France, Switzerland and Scotland to chart what lies behind the incredible success of this industry and explore what it tells us about ourselves.
Take our challenges
Your Choice, Your Brand? Water
The Open University
What's the perfect brand of water? Try our interactive water sampler to find out Read more : Your Choice, Your Brand? Water
Your Choice, Your Brand? Breakfast cereals
The Open University
When you're looking for a healthy breakfast, what brand is the best? It depends what you're looking for, as our brands quiz demonstrates... Read more : Your Choice, Your Brand? Breakfast cereals
Your Choice, Your Brand? Yoghurt
The Open University
There's a bewildering range of yoghurts fighting for your attention on shop shelves. How do you select one that's right for you? Read more : Your Choice, Your Brand? Yoghurt
Water considered
Just say NO! to bottled water?
BBC
The Open University's Dick Morris asks: does our need for water translate into a need for bottled water... or just a want? Read more : Just say NO! to bottled water?
The natural world's need for water
DCSL under CC-BY-NC licence
Emma Rothero, a research fellow with the OU's Department of Life Sciences, writes about how our needs and uses of water are intricately bound to... Read more : The natural world's need for water
More about the series
The Foods That Make Billions
BBC
The Foods That Make Billions tells the untold story of how big business feeds us Read more : The Foods That Make Billions
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