- Current section: Introduction
- Learning outcomes
- 1 Technological change, demand and costs
- 2 Market demand
- 3 Firms, costs and technology
- 4 Technological change and industrial structure
- 5 Conclusion
- 6 Questions for review and discussion
- References
- Acknowledgements
from The Open University
Alternatively you can skip the navigation by pressing 'Enter'.
Innovation, markets and industrial change
How does a firm emerge as ‘leader of the pack’? Why do...
How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.
After studying this unit you should be able to:
- appreciate the importance of technological change, costs of production and consumer preferences to the changing organisation of production;
- understand the relation between the quantity demanded of a good and its price as represented by the demand curve;
- understand economic models of the relation between firms’ costs and output;
- analyse the role of technology and costs in influencing industry structure over the life cycle.
- Duration: 15 hours
- Published on: Wednesday 13th July 2011
- Level: Intermediate
- Posted under: Sociology
Contents
Innovation, markets and industrial change
Introduction

This unit looks at the role of innovation in the development of industries and considers how production costs change as sales increase and as new technology is introduced into the production process. It looks at the relation between consumer demand for a good and that good's price, and at how the relation between output and production costs in different markets can dramatically affect industry structure. In describing these issues, the unit introduces the range of activities that constitutes economics: formulating theories, modelling, debate and persuasion, analysis of data, understanding the behaviour of economic institutions such as companies and households, and analysing economic processes. It also seeks to show how all of these economic techniques can be used to build up a rich understanding of innovation and economic change.
This unit is an adapted extract from the course Economics and economic change (DD202) [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]
Other pages You might like

Try: Understanding Social Change
Change, diversity and uncertainty are unavoidable features of modern life. Collectively,...

Try: Living in a globalised world
Using the US and Mexico as the main example, this unit examines how inequalities in...

Study: Contemporary Wales
Explore what is distinctive about Wales and Welsh identity in terms of culture, society,...

Try: This Sporting Planet
Sport is a massive global phenomenon. Events and sporting heroes attract an enormous...

Try: The role of diagnosis in counselling...
This unit explores the role of diagnosis in the treatment of mental health problems. It...

Try: Theories and concepts in family meanings
Family life is constantly being scrutinised, but debates seem to sidestep the question of...

Try: Children and violence: An introductory,...
Children are subject to many forms of adversity, for example, poverty or ill health....

Try: Welfare, crime and society
If you feel that you are being watched, it may well be that you are. Surveillance is an...

Try: Living and working in the new economy
The new ‘service economy’, is it a direct result of globalisation? This unit examines...

Try: Mapping Britain
Maps are an intrinsic feature of the modern world - they hold both intellectual and...

Try: Oil industry in Scotland: Making...
The oil industry is perhaps the archetypal globalised industry, and it is this global...

Try: Living in a globalised world
What are borders for? Who controls them, and why might people risk their lives to cross...
Comments
Be the first to post a comment
Copyright & revisions
Copyright information
- Creative-Commons: The Open University is proud to release this free course under a Creative Commons licence. However, any third-party materials featured within it are used with permission and are not ours to give away. These materials are not subject to the Creative Commons licence. See terms and conditions. Full details can be found in the Acknowledgements section.
Feeds
If you enjoyed this, why not follow a feed to find out when we have new things like it? Choose an RSS feed from the list below. (Don't know what to do with RSS feeds?)
Remember, you can also make your own, personal feed by combining tags from around OpenLearn.
Alternative Formats
Tags, Ratings and Social Bookmarking
Page Tags
Sign in or create a free account to add tags to your personal tag cloud using:
Keep secrets or share data?
Have you tried our free courses?
Free stuff to your door
OU TV & Radio
-
Click: A Route 66 of the future - Ep 4BBC World Service
Wednesday 2:32 -
Click: A Route 66 of the future - Ep 4BBC World Service
Wednesday 9:32 -
Thinking Allowed: DianaBBC Radio 4
Wednesday 16:00 -
Airport Live, Episode 3BBC Two
Wednesday 20:00 -
Airport Live, Episode 4BBC Two
Thursday 20:00
Views
Votes
Comments
Tags
- climate change (374)
- business (277)
- diaries (194)
- bottom line (169)
- food (168)
- Rough Science (162)
- BBC Two (150)
- BBC Radio 4 (149)
- internet (145)
- BBC (136)
- listings (122)
- Scotland (121)
- points for debate (120)
- Bang goes the Theory (116)
- children (116)
- Creative Climate (116)
- English Civil War (115)
- Thinking Allowed (109)
- astronomy (108)
- religion (98)
- marketing (95)
- 20th century (94)
- Charles I (93)
- communication (92)
- evolution (91)
- research (89)
- sustainability (89)
- architecture (85)
- energy (83)
- Charles Darwin (78)
OpenLearn Links
Copyrighted imageCredit: Background image Lucian Milasan | Dreamstime.com 

