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Pages tagged as Advertising

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Our choices from 'Advertising':

Advertising in a global context Featuring: video, Creative Commons Image BBC

By Dr Andrew Lindridge (The Open University), Sir Martin Sorrell (Guest)

23 March 2012

Sir Martin Sorrell shares his views on how advertising is changing in the technology era, and WPP's success in globalisation.  Read more : Advertising in a global context

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Cilla Snowball on industry awards Featuring: video,audio, The Open University

By Cilla Snowball (Guest)

24 February 2011

"They validate team effort... and a winning agency"  Read more : Cilla Snowball on industry awards

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Cilla Snowball on research during a downturn Featuring: video,audio, The Open University

By Cilla Snowball (Guest)

24 February 2011

"Research is essential, whether you're in a downturn or an upswing"  Read more : Cilla Snowball on research during a downturn

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David Jones on industry awards Featuring: video,audio, The Open University

By David Jones (Guest)

24 February 2011

"Everyone knows what an Oscar is..."  Read more : David Jones on industry awards

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David Jones on research during a downturn Featuring: video,audio, The Open University

By David Jones (Guest)

24 February 2011

"Too much research is misused"  Read more : David Jones on research during a downturn

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Invasion of the killer pumpkinsMilos Tasic | Dreamstime.com

By Dr Terry O'Sullivan (The Open University)

27 October 2010

Has your local supermarket taken on a sinister appearance lately? Are you confronted by animated witches and goulish sound effects as you try to find...  Read more : Invasion of the killer pumpkins

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Is traditional advertising losing its grip?Nahuel under CC-BY-NC-SA licence

By Dr Fiona Ellis-Chadwick (The Open University)

18 October 2010

Don’t interrupt me, ask my permission before sending a message; is traditional media advertising losing its grip?  Read more : Is traditional advertising losing its grip?

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Fiona Ellis-Chadwick on... advertising and marketing in transition  Featuring: video, photos.com

By Dr Fiona Ellis-Chadwick (The Open University)

14 October 2010

The OU's Fiona Ellis-Chadwick on how advertising and marketing is in transition and what a company can do to deal with this  Read more : Fiona Ellis-Chadwick on... advertising and marketing in transition

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92Rewind: Labour's double whammyCreative Commons Image morebyless under CC-BY licence

By The OpenLearn team (The Open University)

18 April 2010

The Tories unveil their 'double whammy' election poster campaign, designed by the famous Saatchi & Saatchi advertising agency  Read more : 92Rewind: Labour's double whammy

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OU on the BBC: The Bottom Line - The power of advertisingCreative Commons Image Image: Lord of the Jungle under CC-BY-NC-SA licence

By The OpenLearn team (The Open University)

05 March 2010

Evan Davis and guests explore the fast pace of business life and the power of advertising.  Read more : OU on the BBC: The Bottom Line - The power of advertising

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Advertising: speed-dating for businessThinkstock

By Dr Leslie Budd (The Open University)

05 March 2010

 Advertising has the power to affect and influence all our lives, as Leslie Budd points out.  Read more : Advertising: speed-dating for business

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