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OU on the BBC: Bottom Line - The view from the top

OU on the BBC: Bottom Line - The view from the top Creative commons image Credit: By Reggie Wan via Flickr under Creative Commons licence
Introductory level Duration 5 mins Updated 07 Oct 2010
Evan Davis and guests discuss new forms of marketing and the role of optimism in business.  

Evan Davis on... positive thinking

Featuring: VideoVideo
Evan Davis on... positive thinking Copyrighted image Credit: Rachwal | Dreamstime.com
Introductory level Duration 5 mins Updated 07 Oct 2010
Evan Davis discusses positive thinking. Is it better to be optimistic in business, or realistic?

The Bottom Line - A slice of the pie

The Bottom Line - A slice of the pie Copyrighted image Credit: Andrey Savin | Dreamstime.com
Introductory level Duration 5 mins Updated 30 Sep 2010
Evan Davis is joined by top executives, including Deborah Meaden from the Dragon's Den, to discuss market share and corporate jargon

Evan Davis on... market share

Featuring: VideoVideo
Evan Davis on... market share Copyrighted image Credit: James Steidl | Dreamstime.com
Introductory level Duration 5 mins Updated 30 Sep 2010
Evan Davis looks at market share in different sectors; how can some companies get you for life whereas others struggle with consumer loyalty?

Leslie Budd on... the trade off

Featuring: VideoVideo
Leslie Budd on... the trade off Copyrighted image Credit: Anatoli Styf | Dreamstime.com
Introductory level Duration 5 mins Updated 30 Sep 2010
Leslie Budd examines the tenuous relationship between profitability and market share; too much of either can have serious consequences

Leslie Budd on... jargon

Featuring: VideoVideo
Leslie Budd on... jargon Copyrighted image Credit: Marco Rullkoetter | Dreamstime.com
Introductory level Duration 5 mins Updated 30 Sep 2010
Leslie Budd puts forward the case for using plain English in the business world

The Bottom Line - Dawn of a new era

The Bottom Line - Dawn of a new era Copyrighted image Credit: Stephen Finn | Dreamstime.com
Introductory level Duration 5 mins Updated 23 Sep 2010
Evan Davis is joined by a panel of chief executives to discuss the US economy and how companies decide which events to sponsor

Evan Davis on... the world economy

Featuring: VideoVideo
Evan Davis on... the world economy Copyrighted image Credit: Lucian Milasan | Dreamstime.com
Introductory level Duration 5 mins Updated 23 Sep 2010
In a new era for the world economy, Evan Davis asks whether growth and change will lead to more simultaneous actions, or less

Leslie Budd on... the mixed economy

Featuring: VideoVideo
Leslie Budd on... the mixed economy Copyrighted image Credit: Sharpshot | Dreamstime.com
Introductory level Duration 5 mins Updated 23 Sep 2010
Leslie Budd takes a look at the roles of both the public and private sectors within the mixed economy