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Leslie Budd on... changing names

Featuring: VideoVideo
Leslie Budd on... changing names Copyrighted image Copyright: Jesse Kunerth | Dreamstime.com
Introductory level Duration 5 mins Updated 04 Nov 2010
NEW! Does a change in name mean a change in experience? Leslie Budd looks at the importance of names and their impact on consumer loyalty

Leslie Budd on... start ups

Featuring: VideoVideo
Leslie Budd on... start ups Copyrighted image Copyright: Margouillat | Dreamstime.com
Introductory level Duration 5 mins Updated 04 Nov 2010
Why go out for hamburger when you can have steak at home? Leslie Budd compares the lure of 'sexy' start-up companies with that of the 'boring'...

Evan Davis on... being dynamic

Featuring: VideoVideo
Evan Davis on... being dynamic Copyrighted image Copyright: Sage78 | Dreamstime.com
Introductory level Duration 5 mins Updated 04 Nov 2010
Evan highlights the relationship between dynamic new entrants and older established companies. Why do businesses like to portray themselves as the...

The Bottom Line - A rose by any other name

The Bottom Line - A rose by any other name Copyrighted image Copyright: 11geiserm | Dreamstime.com
Introductory level Duration 5 mins Updated 04 Nov 2010
Evan is joined in the studio by a panel of top guests from the worlds of online retail, investment and utilities to examine how young upstart...

Leslie Budd on... rising from the ashes

Featuring: VideoVideo
Leslie Budd on... rising from the ashes Copyrighted image Copyright: Shalyginandrey | Dreamstime.com
Introductory level Duration 5 mins Updated 28 Oct 2010
New doesn't always mean better. Leslie Budd explores the businesses who create new from old, and why this isn't always the best idea

Leslie Budd on... whose role is it anyway?

Featuring: VideoVideo AudioAudio
Leslie Budd on... whose role is it anyway? Copyrighted image Copyright: Robyn Mackenzie | Dreamstime.com
Introductory level Duration 5 mins Updated 28 Oct 2010
Leslie Budd takes a look at the often difficult relationship between chair and CEO - how important is it to be clear about the roles?

Evan Davis on... striking a balance

Featuring: VideoVideo AudioAudio
Evan Davis on... striking a balance Copyrighted image Copyright: Jiang Daohua | Dreamstime.com
Introductory level Duration 5 mins Updated 28 Oct 2010
Evan Davis argues that interfering is ok as long as it doesn't get in the way of the creativity and benefit of others.

The Bottom Line - A special relationship

The Bottom Line - A special relationship Copyrighted image Copyright: Robyn Mackenzie | Dreamstime.com
Introductory level Duration 5 mins Updated 28 Oct 2010
Evan is joined in the studio by big business bosses from the worlds of spirits, security and digital publishing to discuss internal relationships...

Invasion of the killer pumpkins

Invasion of the killer pumpkins Copyrighted image Copyright: Milos Tasic | Dreamstime.com
Introductory level Duration 5 mins Updated 27 Oct 2010
Has your local supermarket taken on a sinister appearance lately? Are you confronted by animated witches and goulish sound effects as you try to...

William Chase on breaking through with brands

Featuring: VideoVideo
William Chase on breaking through with brands Copyrighted image Copyright: BBC
Introductory level Duration 5 mins Updated 21 Oct 2010
William Chase has some experience of establishing a new player in a market dominated by big players...