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Changing cultures

Changing cultures Copyrighted image Credit: photos.com
Introductory Level Duration 5 mins Updated 06 Dec 2007
Dr Brian Smith examines why bringing change to organisations can be such a slow process.

The Art of Science

The Art of Science Copyrighted image Credit: Production team
Introductory Level Duration 10 mins Updated 27 Sep 2007
Scientists need to develop a variety of skills. The following explores what we consider to be some of the more important, and includes suggestions...

Attitude change tests

Attitude change tests Copyrighted image Credit: The Open University / Karen Parker
Introductory Level Duration 5 mins Updated 07 Jul 2007
There are various ways to try to test the effectiveness of advertising. We look at attitude change tests.

How do adverts get made?

How do adverts get made? Copyrighted image Credit: photos.com
Introductory Level Duration 5 mins Updated 07 Jul 2007
Getting a dog to sell insurance isn't easy. So how do adverts get made?

Recall tests

Recall tests Copyrighted image Credit: The Open University / Karen Parker
Introductory Level Duration 5 mins Updated 07 Jul 2007
There are various ways to try to test the effectiveness of advertising. We look at recall tests.

Rollout

Rollout Copyrighted image Credit: photos.com
Introductory Level Duration 5 mins Updated 07 Jul 2007
How do advertisers seek to attract your attention? It's all in the rollout.

Buying behavioural tests

Buying behavioural tests Copyrighted image Credit: The Open University / Karen Parker
Introductory Level Duration 5 mins Updated 07 Jul 2007
There are various ways to try to test the effectiveness of advertising. We look at buying behaviour tests

Hinglish, Pinglish, Binglish, Minglish

Hinglish, Pinglish, Binglish, Minglish Copyrighted image Credit: The Open University / Karen Parker
Introductory Level Duration 5 mins Updated 06 Jun 2007
The head of the Rewchand Bhojwani Academy finds the multilingualism of Indian society has positive advantages, even though it makes it harder to...

OU on the BBC: Digital Planet: Learning Zone - African Renaissance

OU on the BBC: Digital Planet: Learning Zone - African Renaissance Copyrighted image Credit: Production team
Introductory Level Duration 5 mins Updated 08 May 2007
Will the future of South Africa be changed by the spread of communications technology? This Open University programme attempted to find out.