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Rollout

Rollout Copyrighted image Copyright: photos.com
Introductory level Duration 5 mins Updated 07 Jul 2007
How do advertisers seek to attract your attention? It's all in the rollout.

Recall tests

Recall tests Copyrighted image Copyright: The Open University / Karen Parker
Introductory level Duration 5 mins Updated 07 Jul 2007
There are various ways to try to test the effectiveness of advertising. We look at recall tests.

How do adverts get made?

How do adverts get made? Copyrighted image Copyright: photos.com
Introductory level Duration 5 mins Updated 07 Jul 2007
Getting a dog to sell insurance isn't easy. So how do adverts get made?

Attitude change tests

Attitude change tests Copyrighted image Copyright: The Open University / Karen Parker
Introductory level Duration 5 mins Updated 07 Jul 2007
There are various ways to try to test the effectiveness of advertising. We look at attitude change tests.

Hinglish, Pinglish, Binglish, Minglish

Hinglish, Pinglish, Binglish, Minglish Copyrighted image Copyright: The Open University / Karen Parker
Introductory level Duration 5 mins Updated 06 Jun 2007
The head of the Rewchand Bhojwani Academy finds the multilingualism of Indian society has positive advantages, even though it makes it harder to...

Cybertalk: Biographies

Cybertalk: Biographies Copyrighted image Copyright: Thinkstock
Introductory level Duration 10 mins Updated 08 May 2007
Short biographies of the contributors to the Cybertalk programme, from the BBC/OU's series Digital Planet

OU on the BBC: Digital Planet: Learning Zone - African Renaissance

OU on the BBC: Digital Planet: Learning Zone - African Renaissance Copyrighted image Copyright: Production team
Introductory level Duration 5 mins Updated 08 May 2007
Will the future of South Africa be changed by the spread of communications technology? This Open University programme attempted to find out.

The challenge of cross-professional working

The challenge of cross-professional working Copyrighted image Copyright: OU
Introductory level Duration 5 mins Updated 09 Jan 2007
After watching Can Gerry Robinson Fix The NHS?: One Year On, Shirley Reveley looks at the issues involved with different professionals working in...

Challenges to the NHS

Challenges to the NHS Copyrighted image Copyright: photos.com
Introductory level Duration 5 mins Updated 08 Jan 2007
After watching Can Gerry Robinson Fix The NHS?, Dr Tom Heller looks at the challenges faced by the NHS and managers and practitioners.