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Changing cultures

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Introductory Level Duration 5 mins Updated 06 Dec 2007

By Dr Brian Smith

Dr Brian Smith examines why bringing change to organisations can be such a slow process.

The Art of Science

Production team

Introductory Level Duration 10 mins Updated 27 Sep 2007

By The Rough Science webteam

Scientists need to develop a variety of skills. The following explores what we consider to be some of the more important, and includes suggestions for...

Attitude change tests

Image by Shreyans Bhansali under CC-BY-NC-SA licence

Introductory Level Duration 5 mins Updated 07 Jul 2007

By The OpenLearn team

There are various ways to try to test the effectiveness of advertising. We look at attitude change tests.

Buying behavioural tests

Image by Shreyans Bhansali under CC-BY-NC-SA licence

Introductory Level Duration 5 mins Updated 07 Jul 2007

By The OpenLearn team

There are various ways to try to test the effectiveness of advertising. We look at buying behaviour tests

How do adverts get made?

photos.com

Introductory Level Duration 5 mins Updated 07 Jul 2007

By The OpenLearn team

Getting a dog to sell insurance isn't easy. So how do adverts get made?

Recall tests

Image by Shreyans Bhansali under CC-BY-NC-SA licence

Introductory Level Duration 5 mins Updated 07 Jul 2007

By The OpenLearn team

There are various ways to try to test the effectiveness of advertising. We look at recall tests.

Rollout

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Introductory Level Duration 5 mins Updated 07 Jul 2007

By The OpenLearn team

How do advertisers seek to attract your attention? It's all in the rollout.

Hinglish, Pinglish, Binglish, Minglish

Stanford EdTech under CC-BY-NC-ND licence

Introductory Level Duration 5 mins Updated 06 Jun 2007

By Madhavi Kapur

The head of the Rewchand Bhojwani Academy finds the multilingualism of Indian society has positive advantages, even though it makes it harder to maintain standards.