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Pages tagged as Differentiation

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Securing your brandBBC

By The OpenLearn team (The Open University)

02 February 2006

How do you build value into a brand? More to the point, how do you preserve that value?  Read more : Securing your brand

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Online Poker: The e-commerce ace?BBC

By Professor Elizabeth Daniel (The Open University)

08 December 2005

Can online gambling businesses avoid the rules which apply to companies in the real world?  Read more : Online Poker: The e-commerce ace?

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Competitive advantageBBC

By The OpenLearn team (The Open University)

01 December 2005

How can companies ensure they've got a lead over their competitors? This course extract from 'Marketing in a Complex World' explores this question.  Read more : Competitive advantage

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The importance of brandsCreative Commons Image ONT Design under CC-BY-NC-SA licence

By The OpenLearn team (The Open University)

26 October 2005

The value of brands explained by this extract based on Open University Business School course material.  Read more : The importance of brands

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Newton: The Expert ViewProduction team

By Barbara Allen (The Open University), Professor Robin Wilson (The Open University)

21 October 2004

Discovering gravity was only part of Isaac Newton's immense contribution to mathematics and science, Robin Wilson and Barbara Allen describe his rise from humble beginnings...  Read more : Newton: The Expert View

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The truth behind the torch Copyrighted Image London 2012

As the Olympic flame wings its way around the UK, the OU's Aarón Alzola Romero asks: just how immemorial is the Olympic torch relay?

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