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Leslie Budd on... pretty packaging  Featuring: video, BBC

By Dr Leslie Budd (The Open University)

11 November 2010

Leslie asks whether packaging is more important than the product for some brands  Read more : Leslie Budd on... pretty packaging

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Leslie Budd on... office dress codes  Featuring: video, photos.com

By Dr Leslie Budd (The Open University)

11 November 2010

Why are dress codes so important in the office environment? Leslie Budd delves into the world of office fashion   Read more : Leslie Budd on... office dress codes

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OU on the BBC: The Bottom Line - Disasters and dress codesCreative Commons Image Image by SkyTruth via Flickr under Creative Commons licence

By The OpenLearn team (The Open University)

11 November 2010

Evan and his panel of top business executives consider how companies plan for unexpected events   Read more : OU on the BBC: The Bottom Line - Disasters and dress codes

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Leslie Budd on... start ups Featuring: video, Margouillat | Dreamstime.com

By Dr Leslie Budd (The Open University)

04 November 2010

Why go out for hamburger when you can have steak at home? Leslie Budd compares the lure of 'sexy' start-up companies with that of the...  Read more : Leslie Budd on... start ups

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OU on the BBC: The Bottom Line - A rose by any other name11geiserm | Dreamstime.com

By The OpenLearn team (The Open University)

04 November 2010

Evan is joined in the studio by a panel of top guests from the worlds of online retail, investment and utilities to examine how...  Read more : OU on the BBC: The Bottom Line - A rose by any other name

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Leslie Budd on... changing names Featuring: video, Jesse Kunerth | Dreamstime.com

By Dr Leslie Budd (The Open University)

04 November 2010

NEW! Does a change in name mean a change in experience? Leslie Budd looks at the importance of names and their impact on consumer loyalty  Read more : Leslie Budd on... changing names

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OU on the BBC: The Bottom Line - A special relationshipRobyn Mackenzie | Dreamstime.com

By The OpenLearn team (The Open University)

28 October 2010

Evan is joined in the studio by big business bosses from the worlds of spirits, security and digital publishing to discuss internal relationships and youth...  Read more : OU on the BBC: The Bottom Line - A special relationship

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Leslie Budd on... rising from the ashes Featuring: video, Shalyginandrey | Dreamstime.com

By Dr Leslie Budd (The Open University)

28 October 2010

New doesn't always mean better. Leslie Budd explores the businesses who create new from old, and why this isn't always the best idea   Read more : Leslie Budd on... rising from the ashes

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Leslie Budd on... customer services Featuring: video, Creative Commons Image By AlanClarkDesign via Flickr under Creative Commons licence

By Dr Leslie Budd (The Open University)

07 October 2010

Dr Leslie Budd explores the importance of customer services   Read more : Leslie Budd on... customer services

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OU on the BBC: Bottom Line - The view from the top Creative Commons Image By Reggie Wan via Flickr under Creative Commons licence

By The OpenLearn team (The Open University)

07 October 2010

Evan Davis and guests discuss new forms of marketing and the role of optimism in business.    Read more : OU on the BBC: Bottom Line - The view from the top

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