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Ian Cheshire on research during a downturn Featuring: video,audio, The Open University

By Ian Cheshire (Guest)

24 February 2011

"You've got to be careful about getting the balance right"  Read more : Ian Cheshire on research during a downturn

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David Jones on research during a downturn Featuring: video,audio, The Open University

By David Jones (Guest)

24 February 2011

"Too much research is misused"  Read more : David Jones on research during a downturn

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OU on the BBC: The Bottom Line - Research and rewardsCreative Commons Image Axel Schwenke under CC-BY-SA licence

By The OpenLearn team (The Open University)

24 February 2011

Evan and his guests explore if industry awards do more than stroke egos and why you should continue researching when times are tough.  Read more : OU on the BBC: The Bottom Line - Research and rewards

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Cilla Snowball on research during a downturn Featuring: video,audio, The Open University

By Cilla Snowball (Guest)

24 February 2011

"Research is essential, whether you're in a downturn or an upswing"  Read more : Cilla Snowball on research during a downturn

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Understanding the market Featuring: video,audio, The Open University

By Dr Devendra Kodwani (The Open University), Theo Paphitis (Guest)

01 May 2010

Theo Paphitis adapted La Senza to local demands. Devendra Kodwani says McDonalds illustrates why this makes sense.  Read more : Understanding the market

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Theo on... ideas vs business plans Featuring: video,audio, Thinkstock

By Theo Paphitis (Guest)

01 May 2010

Had a Eureka moment? Theo gently reminds you that an idea is not a business plan.  Read more : Theo on... ideas vs business plans

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Local partners Featuring: video,audio, The Open University

By Professor Colin Gray (The Open University), Theo Paphitis (Guest)

01 May 2010

Your local partners are vital to global success, explain Theo Paphitis and Colin Gray.  Read more : Local partners

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The importance of market research Featuring: video,audio, The Open University

By Dr Fiona Ellis-Chadwick (The Open University), Theo Paphitis (Guest)

01 May 2010

Theo Paphitis and Fiona Ellis-Chadwick agree you can't overestimate the importance of market research - providing you listen to it.  Read more : The importance of market research

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Trend trackersUsed with permission

By The OpenLearn team (The Open University)

01 July 2009

The programme Trend Trackers from Digital Nation followed three researchers who document current trends and attempt to understand their implications for the future.  Read more : Trend trackers

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