Pages tagged as Marketing

Our choices from 'Marketing':

A little change goes a long way Featuring: video, The Open University

By The OpenLearn team (The Open University)

16 September 2010

Neha Mehta and Anderson McClean from Newzeye Ltd talk about their work in publishing and marketing for brownfield regeneration and sustainable building This interview was recorded... Read more : A little change goes a long way

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Matt Brittin on the value of data Featuring: video, Copyrighted Image The Open University

By Matt Brittin (Guest), Dr Fiona Ellis-Chadwick (The Open University)

06 October 2011

Google's Matt Brittin discusses how businesses can use data to improve their online performance Read more : Matt Brittin on the value of data

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Business NightmaresBBC

By The OpenLearn team (The Open University)

04 May 2011

Evan Davis presents the inside story of business decisions that didn't always pay off. Read more : Business Nightmares

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Unpacking BrandsCreative Commons Image tnarik under CC-BY-SA

By Dr Fiona Ellis-Chadwick (The Open University)

24 March 2011

Branding and marketing are key tools to help manufacturers build awareness of products. What are the key principles? Read more : Unpacking Brands

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The Foods That Make Billions: Pots of goldCreative Commons Image by Like_the_Grand_Canyon via Flickr under Creative Commons license

By The OpenLearn team (The Open University)

10 March 2011

How did an unknown hippy food become the cosy heart of a billion dollar capitalist industry? Read more : The Foods That Make Billions: Pots of gold

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The Foods That Make Billions: The Age of Plenty Creative Commons Image By Bulsti via Flicker under Creative Commons license

By The OpenLearn team (The Open University)

09 March 2011

The world of cereal was explored in the second episode of The Foods That Make Billions Read more : The Foods That Make Billions: The Age of Plenty

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The Foods That Make Billions: Liquid Gold Featuring: activity, Creative Commons Image By MissTessmacher via Flickr under Creative Commons licence

By The OpenLearn team (The Open University)

08 March 2011

Water, water, everywhere - so why do we spend a fortune buying the stuff in plastic bottles? Read more : The Foods That Make Billions: Liquid Gold

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What does Sainsbury's mean as a brand? Featuring: video,audio, The Open University

By Justin King (Guest)

06 December 2010

What values does Sainsbury's see at the heart of its brand? Chief Executive Justin King explains the proposition. Read more : What does Sainsbury's mean as a brand?

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Breakfast cereals – back to the future?BBC

By Dick Morris (The Open University)

29 November 2010

The Open University's Dick Morris looks at how cereals represent a modern take on the oldest of all human diets Read more : Breakfast cereals – back to the future?

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Business Bursts: Branding Featuring: video,

By Dr Andrew Lindridge (The Open University), Dr Terry O'Sullivan (The Open University), Baukjen DeSwaan Aron (Guest)

23 November 2010

Your brand is more than a logo. Business Bursts explains the value of a brand—and how to cherish one. Read more : Business Bursts: Branding

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OU on the BBC: The Foods That Make BillionsBBC

By The OpenLearn team (The Open University)

23 November 2010

The Foods That Make Billions told the story of how big business feeds us Read more : OU on the BBC: The Foods That Make Billions

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Pages tagged as Marketing

Our choices from 'Marketing':

A little change goes a long way Featuring: video, The Open University

Matt Brittin on the value of data Featuring: video, Copyrighted Image The Open University

Business NightmaresBBC

Unpacking BrandsCreative Commons Image tnarik under CC-BY-SA

The Foods That Make Billions: Pots of goldCreative Commons Image by Like_the_Grand_Canyon via Flickr under Creative Commons license

The Foods That Make Billions: The Age of Plenty Creative Commons Image By Bulsti via Flicker under Creative Commons license

The Foods That Make Billions: Liquid Gold Featuring: activity, Creative Commons Image By MissTessmacher via Flickr under Creative Commons licence

What does Sainsbury's mean as a brand? Featuring: video,audio, The Open University

Breakfast cereals – back to the future?BBC

Business Bursts: Branding Featuring: video,

OU on the BBC: The Foods That Make BillionsBBC