Pages tagged 'marketing'

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  • Theo on... getting celebrity endorsements Copyrighted image Icon Copyright: Thinkstock
    Audio

    5 mins

    Level: 1 Introductory

    Updated on:

    01 Nov 2016

  • Theo on... getting celebrity endorsements

    Featuring: Video Video Audio Audio
    Theo on... getting celebrity endorsements Copyrighted image Icon Copyright: Thinkstock
    Introductory level Duration 5 mins Updated 01 Nov 2016
    How can you get a bit of glamour help your sales?
  • Drugs and consumerism Creative commons image Icon Biotic lensbaby / Sparky / CC BY-NC 2.0 under Creative-Commons license

    Drugs and consumerism

    By Dr Peter Bloom, Professor Gerard Hastings

    Peter Bloom and Gerard Hastings discuss consumerism vs citizenship in the context of broader issues around drug...

    Read more about Managing projects through people

    Audio

    45 mins

    Level: 1 Introductory

    Updated on:

    03 May 2016

  • Drugs and consumerism

    Featuring: Audio Audio
    Drugs and consumerism Creative commons image Icon Biotic lensbaby / Sparky / CC BY-NC 2.0 under Creative-Commons license
    Introductory level Duration 45 mins Updated 03 May 2016
    Peter Bloom and Gerard Hastings discuss consumerism vs citizenship in the context of broader issues around drug pricing, advertising and marketing.
  • Customer Service: Expert's Corner with Professor Sally Dibb Copyrighted image Icon Copyright: Sally Dibb

    Customer Service: Expert's Corner with Professor Sally Dibb

    By Professor Sally Dibb

    Professor Sally Dibb answers questions on customer service in business, including how globalisation affects brands...

    Read more about Managing projects through people

    Article

    Level: 2 Intermediate

    Updated on:

    16 Feb 2016

  • Customer Service: Expert's Corner with Professor Sally Dibb

    Customer Service: Expert's Corner with Professor Sally Dibb Copyrighted image Icon Copyright: Sally Dibb
    Intermediate level Updated 16 Feb 2016
    Professor Sally Dibb answers questions on customer service in business, including how globalisation affects brands and why is customer relationship...
  • Are businesses just leaping on transgender trends to turn a profit?

    By Ray Filar

    When Selfridges is clearing space to make a genderfluid display space, and Will Young is working with trans actors,...

    Read more about Managing projects through people

    Article

    Updated on:

    25 Nov 2015

  • Are businesses just leaping on transgender trends to turn a profit?

    Updated 25 Nov 2015
    When Selfridges is clearing space to make a genderfluid display space, and Will Young is working with trans actors, transgender people might seem to be...
  • Foreign games consoles finally enter the Chinese market Creative commons image Icon dalvenjah under CC-BY-SA licence under Creative-Commons license

    Foreign games consoles finally enter the Chinese market

    By Patrick Wong

    After fifteen years locked out of the largest potential market, non Chinese game consoles are finally being sold in...

    Read more about Managing projects through people

    Article

    5 mins

    Level: 1 Introductory

    Updated on:

    04 Aug 2015

  • Foreign games consoles finally enter the Chinese market

    Foreign games consoles finally enter the Chinese market Creative commons image Icon dalvenjah under CC-BY-SA licence under Creative-Commons license
    Introductory level Duration 5 mins Updated 04 Aug 2015
    After fifteen years locked out of the largest potential market, non Chinese game consoles are finally being sold in mainland China. But is it too late for...
  • OU on the BBC: The Men Who Made Us Spend Copyrighted image Icon Copyright: Fresh One Productions

    OU on the BBC: The Men Who Made Us Spend

    The series that lays bare the secrets of why we buy what we buy.

    Read more about Managing projects through people

    Article

    Updated on:

    27 Jun 2014

  • OU on the BBC: The Men Who Made Us Spend

    OU on the BBC: The Men Who Made Us Spend Copyrighted image Icon Copyright: Fresh One Productions
    Updated 27 Jun 2014
    The series that lays bare the secrets of why we buy what we buy.
  • Smoking out the tobacco industry Creative commons image Icon Jack Greenmaven under CC-BY-SA licence under Creative-Commons license

    Smoking out the tobacco industry

    By Professor Linda Bauld, Professor Gerard Hastings

    With plain packaging now looking a certainty, experts from the OU's Institute for Social Marketing explore the future...

    Read more about Managing projects through people

    Article

    Updated on:

    11 Apr 2014

  • Smoking out the tobacco industry

    Smoking out the tobacco industry Creative commons image Icon Jack Greenmaven under CC-BY-SA licence under Creative-Commons license
    Updated 11 Apr 2014
    With plain packaging now looking a certainty, experts from the OU's Institute for Social Marketing explore the future for the UK tobacco industry.
  • Can corpus linguistics help with branding? Copyrighted image Icon Copyright: © Julija Sapic | Dreamstime.com

    Can corpus linguistics help with branding?

    By Dr Zsófia Demjén

    Having trouble naming your company? Corpus analysis might be able to help.

    Read more about Managing projects through people

    Article

    5 mins

    Level: 1 Introductory

    Updated on:

    18 Sep 2013

  • Can corpus linguistics help with branding?

    Can corpus linguistics help with branding? Copyrighted image Icon Copyright: © Julija Sapic | Dreamstime.com
    Introductory level Duration 5 mins Updated 18 Sep 2013
    Having trouble naming your company? Corpus analysis might be able to help.
  • Spyker's hand-crafted sports cars: a branding and marketing challenge Copyrighted image Icon Copyright: The Open University

    Spyker's hand-crafted sports cars: a branding and marketing challenge

    By Dr Andrew Lindridge

    Passion and emotion are two brand qualities Spyker wants to convey. But does the brand have enough recognition...

    Read more about Managing projects through people

    Article

    10 mins

    Level: 1 Introductory

    Updated on:

    09 Sep 2013

  • Spyker's hand-crafted sports cars: a branding and marketing challenge

    Spyker's hand-crafted sports cars: a branding and marketing challenge Copyrighted image Icon Copyright: The Open University
    Introductory level Duration 10 mins Updated 09 Sep 2013
    Passion and emotion are two brand qualities Spyker wants to convey. But does the brand have enough recognition compared to its rivals?
  • Selling Empire Copyrighted image Icon Copyright: The National Archives (TNA) CO956-537A

    Selling Empire

    By Dr Karl Hack

    How was Empire marketed? How did British authorities and companies try to persuade people that Empire was a &lsquo...

    Read more about Managing projects through people

    Article

    Level: 1 Introductory

    Updated on:

    23 Jan 2013

  • Selling Empire

    Selling Empire Copyrighted image Icon Copyright: The National Archives (TNA) CO956-537A
    Introductory level Updated 23 Jan 2013
    How was Empire marketed? How did British authorities and companies try to persuade people that Empire was a ‘good thing’: worth supporting by...

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    Free extracts from OU course materials

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  • Marketing in the 21st Century

    This free course, Marketing in the 21st century, offers a managerial perspective on how to deliver more effective marketing in an organisation,...

    Try: Marketing in the 21st Century now

    Free course

    6 hours

    Level: 3 Advanced

    Updated on:

    29 Apr 2016

  • Marketing in the 21st Century

    Free Course Free Course Featuring: Audio Audio
    Marketing in the 21st Century Copyrighted image Icon Copyright: © Boeing 787-8 Dreamliner. Copyright © Boeing
    Advanced level Duration 6 hours Updated 29 Apr 2016
    This free course, Marketing in the 21st century, offers a managerial perspective...
  • Retail marketing

    This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing...

    Try: Retail marketing now

    Free course

    8 hours

    Level: 1 Introductory

    Updated on:

    26 Feb 2016

  • Retail marketing

    Free Course Free Course Featuring: Video Video Audio Audio
    Retail marketing Copyrighted image Icon Copyright: Cover: Adapted for OpenLearn. © Turbosquid.Copyright 1996–2011 The 3dstudio.comTM, Inc. All rights reserved.
    Introductory level Duration 8 hours Updated 26 Feb 2016
    This free course, Retail marketing, explores how retailers use marketing to...
  • Stakeholders in marketing and finance

    This free course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial...

    By None

    Try: Stakeholders in marketing and finance now

    Free course

    2 hours

    Level: 2 Intermediate

    Updated on:

    16 Feb 2016

  • Stakeholders in marketing and finance

    Free Course Free Course
    Stakeholders in marketing and finance Copyrighted image Icon Copyright: Used with permission
    Intermediate level Duration 2 hours Updated 16 Feb 2016
    By None
    This free course, Stakeholders in marketing and finance, comprises two sections...
  • Marketing communications as a strategic function

    Marketing communications help to define an organisation's relationship with its customers. This free course, Marketing communications as a...

    Try: Marketing communications as a strategic function now

    Free course

    6 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • Marketing communications as a strategic function

    Free Course Free Course
    Marketing communications as a strategic function Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 6 hours Updated 11 Feb 2016
    Marketing communications help to define an organisation's relationship with its...
  • Products, services and branding

    In this free course, Products, services and branding, you will find out about how organisations manage their products and services. This will...

    Try: Products, services and branding now

    Free course

    3 hours

    Level: 1 Introductory

    Updated on:

    11 Feb 2016

  • Products, services and branding

    Free Course Free Course
    Products, services and branding Copyrighted image Icon Copyright: Used with permission
    Introductory level Duration 3 hours Updated 11 Feb 2016
    In this free course, Products, services and branding, you will find out about how...
  • Choosing a human resources consultant

    Human resources consultancies have become invaluable to businesses looking for improvements and efficiencies in their operations. This free course,...

    Try: Choosing a human resources consultant now

    Free course

    6 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • Choosing a human resources consultant

    Free Course Free Course
    Choosing a human resources consultant Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 6 hours Updated 11 Feb 2016
    Human resources consultancies have become invaluable to businesses looking for...
  • The market-led organisation

    Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing,...

    Try: The market-led organisation now

    Free course

    4 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • The market-led organisation

    Free Course Free Course
    The market-led organisation Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 4 hours Updated 11 Feb 2016
    Marketing means different things to different people. How do you decide who to aim...
  • Social marketing

    Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the...

    Try: Social marketing now

    Free course

    8 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • Social marketing

    Free Course Free Course
    Social marketing Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 8 hours Updated 11 Feb 2016
    Never before have social issues been more at the centre of public and private...

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    Change your life with a qualification

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    BA (Honours) Philosophy and Psychological Studies

    Course Course
    BA (Honours) Philosophy and Psychological Studies Copyrighted image Icon Copyright: The Open University/Karen Parker
    Duration 3600 hours Updated 24 Mar 2017
    Philosophy and psychology seek to answer profound questions about us, our minds,...

    Managing 2: marketing and finance - online version

    Course Course
    Managing 2: marketing and finance - online version Copyrighted image Icon Copyright: The Open University/Karen Parker
    Advanced level Duration 300 hours Updated 16 Mar 2017 Register by 09 Mar 2017
    This practical course from our Professional Certificate in Management programme...

    Marketing in the 21st century

    Course Course
    Marketing in the 21st century
    Advanced level Duration 150 hours Updated 16 Mar 2017 Register by 21 Apr 2017
    This course explores the issues that emerge from marketing planning and uses...

    Managing 2: marketing and finance

    Course Course
    Managing 2: marketing and finance Copyrighted image Icon Copyright: The Open University/Karen Parker
    Advanced level Duration 300 hours Updated 16 Mar 2017 Register by 09 Mar 2017
    This practical course from our Professional Certificate in Management programme...

    Marketing and society

    Course Course
    Marketing and society Copyrighted image Icon Copyright: The Open University/Karen Parker
    Advanced level Duration 300 hours Updated 16 Mar 2017 Register by 09 Mar 2017
    Explore the theory and practice of responsible marketing, the interrelated areas...

    An introduction to retail management and marketing

    Course Course
    An introduction to retail management and marketing Copyrighted image Icon Copyright: The Open University/Karen Parker
    Introductory level Duration 300 hours Updated 16 Mar 2017 Register by 09 Mar 2017
    Develop your knowledge of retail management and marketing by exploring the...
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