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Customer Service: Expert's Corner with Professor Sally Dibb

Customer Service: Expert's Corner with Professor Sally Dibb Copyrighted image Copyright: Sally Dibb
Intermediate level Updated 16 Feb 2016
Professor Sally Dibb answers questions on customer service in business, including how globalisation affects brands and why is customer...

Are businesses just leaping on transgender trends to turn a profit?

Are businesses just leaping on transgender trends to turn a profit? Creative commons image
Updated 25 Nov 2015
When Selfridges is clearing space to make a genderfluid display space, and Will Young is working with trans actors, transgender people might seem...

Foreign games consoles finally enter the Chinese market

Foreign games consoles finally enter the Chinese market Creative commons image dalvenjah under CC-BY-SA licence under Creative-Commons license
Introductory level Duration 5 mins Updated 04 Aug 2015
After fifteen years locked out of the largest potential market, non Chinese game consoles are finally being sold in mainland China. But is it too...

Smoking out the tobacco industry

Smoking out the tobacco industry Creative commons image Jack Greenmaven under CC-BY-SA licence under Creative-Commons license
Updated 11 Apr 2014
With plain packaging now looking a certainty, experts from the OU's Institute for Social Marketing explore the future for the UK tobacco industry.

Can corpus linguistics help with branding?

Can corpus linguistics help with branding? Copyrighted image Copyright: © Julija Sapic | Dreamstime.com
Introductory level Duration 5 mins Updated 18 Sep 2013
Having trouble naming your company? Corpus analysis might be able to help.

Spyker's hand-crafted sports cars: a branding and marketing challenge

Spyker's hand-crafted sports cars: a branding and marketing challenge Copyrighted image Copyright: The Open University
Introductory level Duration 10 mins Updated 09 Sep 2013
Passion and emotion are two brand qualities Spyker wants to convey. But does the brand have enough recognition compared to its rivals?

Selling Empire

Selling Empire Copyrighted image Copyright: The National Archives (TNA) CO956-537A
Introductory level Updated 23 Jan 2013
How was Empire marketed? How did British authorities and companies try to persuade people that Empire was a ‘good thing’: worth...

Selling Empire: Introduction

Selling Empire: Introduction Copyrighted image Copyright: The National Archives (TNA) CO956-537A
Introductory level Updated 21 Jan 2013
Get an overview of our 'Selling Empire' articles, which explore the selling and marketing of the British Empire.

Selling Empire: The Empire Marketing Board

Selling Empire: The Empire Marketing Board Copyrighted image Copyright: The National Archives
Introductory level Updated 20 Jan 2013
Explore the origins and role of one iconic Empire marketing institution – the Empire Marketing Board (EMB) was founded in May 1926 to...

Free OpenLearn courses.
OU course extracts and exclusive free courses

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Retail marketing

Free Course Free Course Featuring: Video Video Audio Audio
Retail marketing Copyrighted image Copyright: Cover: Adapted for OpenLearn. © Turbosquid.Copyright 1996–2011 The 3dstudio.comTM, Inc. All rights reserved.
Introductory level Duration 8 hours Updated 26 Feb 2016
This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing...

Understanding operations management

Free Course Free Course
Understanding operations management Copyrighted image Copyright: Used with permission
Advanced level Duration 4 hours Updated 26 Feb 2016
Operations management is one of the central functions of all organisations. This free course, Understanding operations management, will provide you...

Marketing communications as a strategic function

Free Course Free Course
Marketing communications as a strategic function Copyrighted image Copyright: Used with permission
Advanced level Duration 6 hours Updated 11 Feb 2016
Marketing communications help to define an organisation's relationship with its customers. This free course, Marketing communications as a...

Products, services and branding

Free Course Free Course
Products, services and branding Copyrighted image Copyright: Used with permission
Introductory level Duration 3 hours Updated 11 Feb 2016
In this free course, Products, services and branding, you will find out about how organisations manage their products and services. This will...

Choosing a human resources consultant

Free Course Free Course
Choosing a human resources consultant Copyrighted image Copyright: Used with permission
Advanced level Duration 6 hours Updated 11 Feb 2016
Human resources consultancies have become invaluable to businesses looking for improvements and efficiencies in their operations. This free course,...

The market-led organisation

Free Course Free Course
The market-led organisation Copyrighted image Copyright: Used with permission
Advanced level Duration 4 hours Updated 11 Feb 2016
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing,...

Social marketing

Free Course Free Course
Social marketing Copyrighted image Copyright: Used with permission
Advanced level Duration 8 hours Updated 11 Feb 2016
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the...

Marketing in the 21st Century

Free Course Free Course Featuring: Audio Audio
Marketing in the 21st Century Copyrighted image Copyright: © Boeing 787-8 Dreamliner. Copyright © Boeing
Advanced level Duration 6 hours Updated 18 Jan 2016
This free course, Marketing in the 21st century, offers a managerial perspective on how to deliver more effective marketing in an organisation,...

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Managing 2: marketing and finance - online version

Course Course
Managing 2: marketing and finance - online version Copyrighted image Copyright: The Open University/Karen Parker
Advanced level Duration 300 hours Updated 29 Apr 2016 Register by 08 Sep 2016
This practical course from our Professional Certificate in Management programme covers topics in marketing and finance through activities and...

Marketing in the 21st century

Course Course
Marketing in the 21st century Copyrighted image Copyright: The Open University / Karen Parker
Advanced level Duration 150 hours Updated 29 Apr 2016 Register by 22 Apr 2016
This course explores the issues that emerge from marketing planning and uses current theories and examples to show how organisations deal with...

An introduction to retail management and marketing

Course Course
An introduction to retail management and marketing Copyrighted image Copyright: The Open University/Karen Parker
Introductory level Duration 300 hours Updated 29 Apr 2016 Register by 08 Sep 2016
Develop your knowledge of retail management and marketing by exploring the principle theories and concepts of retailing and examining the issues...

Marketing and society

Course Course
Marketing and society Copyrighted image Copyright: The Open University/Karen Parker
Advanced level Duration 300 hours Updated 29 Apr 2016 Register by 09 Mar 2017
Explore the theory and practice of responsible marketing, the interrelated areas of corporate social responsibility and marketing ethics, and the...

Managing 2: marketing and finance

Course Course
Managing 2: marketing and finance Copyrighted image Copyright: The Open University/Karen Parker
Advanced level Duration 300 hours Updated 29 Apr 2016 Register by 08 Sep 2016
This practical course from our Professional Certificate in Management programme covers topics in marketing and finance through activities and...