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  • Your child's phone is a junk food marketer Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license

    Your child's phone is a junk food marketer

    By Dr Mimi Tatlow-Golden

    There are some laws against marketing junk food to children and young people on television, but those rules don't...

    New content

    Read more about Managing projects through people

    Video

    5 mins

    Level: 1 Introductory

    Updated on:

    21 Jul 2017

  • Your child's phone is a junk food marketer

    Featuring: Video Video
    Your child's phone is a junk food marketer Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license New content
    Introductory level Duration 5 mins Updated 21 Jul 2017
    There are some laws against marketing junk food to children and young people on television, but those rules don't apply online. So where do kids see junk...
  • Top 5 things junk food marketers know about your child Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license

    Top 5 things junk food marketers know about your child

    By Dr Mimi Tatlow-Golden

    Beware the junk food marketer with their hashtags, games and sponsored tweets! Here are the top 5 things junk food...

    New content

    Read more about Managing projects through people

    Video

    5 mins

    Level: 1 Introductory

    Updated on:

    21 Jul 2017

  • Top 5 things junk food marketers know about your child

    Featuring: Video Video
    Top 5 things junk food marketers know about your child Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license New content
    Introductory level Duration 5 mins Updated 21 Jul 2017
    Beware the junk food marketer with their hashtags, games and sponsored tweets! Here are the top 5 things junk food marketers know about your child. 
  • Junk Food Marketing To Children Online Copyrighted image Icon Copyright: Martin O'Brien, O'Brien Creative

    Junk Food Marketing To Children Online

    By Dr Mimi Tatlow-Golden

    There are some laws against marketing junk food to children and young people on television, but those rules don't...

    New content

    Read more about Managing projects through people

    Video

    15 mins

    Level: 1 Introductory

    Updated on:

    21 Jul 2017

  • Junk Food Marketing To Children Online

    Featuring: Video Video
    Junk Food Marketing To Children Online Copyrighted image Icon Copyright: Martin O'Brien, O'Brien Creative New content
    Introductory level Duration 15 mins Updated 21 Jul 2017
    There are some laws against marketing junk food to children and young people on television, but those rules don't apply online. Should they?
  • An American Classic: How Spam became a success Creative commons image Icon Brent Moore under Creative Commons BY 4.0 license

    An American Classic: How Spam became a success

    By Dr Ayalla A. Ruvio

    Fritter away a few minutes with the story of how chopped meat in a tin became a branding success. What can we learn...

    Read more about Managing projects through people

    Video

    Updated on:

    11 Jul 2017

  • An American Classic: How Spam became a success

    Featuring: Video Video
    An American Classic: How Spam became a success Creative commons image Icon Brent Moore under Creative Commons BY 4.0 license
    Updated 11 Jul 2017
    Fritter away a few minutes with the story of how chopped meat in a tin became a branding success. What can we learn from the constant reinvention of a...
  • Theo on... getting celebrity endorsements Copyrighted image Icon Copyright: Thinkstock
    Audio

    5 mins

    Level: 1 Introductory

    Updated on:

    01 Nov 2016

  • Theo on... getting celebrity endorsements

    Featuring: Video Video Audio Audio
    Theo on... getting celebrity endorsements Copyrighted image Icon Copyright: Thinkstock
    Introductory level Duration 5 mins Updated 01 Nov 2016
    How can you get a bit of glamour help your sales?
  • Drugs and consumerism Creative commons image Icon Biotic lensbaby / Sparky / CC BY-NC 2.0 under Creative-Commons license

    Drugs and consumerism

    By Dr Peter Bloom, Professor Gerard Hastings

    Peter Bloom and Gerard Hastings discuss consumerism vs citizenship in the context of broader issues around drug...

    Read more about Managing projects through people

    Audio

    45 mins

    Level: 1 Introductory

    Updated on:

    03 May 2016

  • Drugs and consumerism

    Featuring: Audio Audio
    Drugs and consumerism Creative commons image Icon Biotic lensbaby / Sparky / CC BY-NC 2.0 under Creative-Commons license
    Introductory level Duration 45 mins Updated 03 May 2016
    Peter Bloom and Gerard Hastings discuss consumerism vs citizenship in the context of broader issues around drug pricing, advertising and marketing.
  • Customer Service: Expert's Corner with Professor Sally Dibb Copyrighted image Icon Copyright: Sally Dibb

    Customer Service: Expert's Corner with Professor Sally Dibb

    By Professor Sally Dibb

    Professor Sally Dibb answers questions on customer service in business, including how globalisation affects brands...

    Read more about Managing projects through people

    Article

    Level: 2 Intermediate

    Updated on:

    16 Feb 2016

  • Customer Service: Expert's Corner with Professor Sally Dibb

    Customer Service: Expert's Corner with Professor Sally Dibb Copyrighted image Icon Copyright: Sally Dibb
    Intermediate level Updated 16 Feb 2016
    Professor Sally Dibb answers questions on customer service in business, including how globalisation affects brands and why is customer relationship...
  • Are businesses just leaping on transgender trends to turn a profit?

    By Ray Filar

    When Selfridges is clearing space to make a genderfluid display space, and Will Young is working with trans actors,...

    Read more about Managing projects through people

    Article

    Updated on:

    25 Nov 2015

  • Are businesses just leaping on transgender trends to turn a profit?

    Updated 25 Nov 2015
    When Selfridges is clearing space to make a genderfluid display space, and Will Young is working with trans actors, transgender people might seem to be...
  • Foreign games consoles finally enter the Chinese market Creative commons image Icon dalvenjah under CC-BY-SA licence under Creative-Commons license

    Foreign games consoles finally enter the Chinese market

    By Patrick Wong

    After fifteen years locked out of the largest potential market, non Chinese game consoles are finally being sold in...

    Read more about Managing projects through people

    Article

    5 mins

    Level: 1 Introductory

    Updated on:

    04 Aug 2015

  • Foreign games consoles finally enter the Chinese market

    Foreign games consoles finally enter the Chinese market Creative commons image Icon dalvenjah under CC-BY-SA licence under Creative-Commons license
    Introductory level Duration 5 mins Updated 04 Aug 2015
    After fifteen years locked out of the largest potential market, non Chinese game consoles are finally being sold in mainland China. But is it too late for...
  • OU on the BBC: The Men Who Made Us Spend Copyrighted image Icon Copyright: Fresh One Productions

    OU on the BBC: The Men Who Made Us Spend

    The series that lays bare the secrets of why we buy what we buy.

    Read more about Managing projects through people

    Article

    Updated on:

    27 Jun 2014

  • OU on the BBC: The Men Who Made Us Spend

    OU on the BBC: The Men Who Made Us Spend Copyrighted image Icon Copyright: Fresh One Productions
    Updated 27 Jun 2014
    The series that lays bare the secrets of why we buy what we buy.

    Free OpenLearn courses.
    Free extracts from OU course materials

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  • Products, services and branding

    In this free course, Products, services and branding, you will find out about how organisations manage their products and services. This will...

    Try: Products, services and branding now

    Free course

    3 hours

    Level: 1 Introductory

    Updated on:

    29 Mar 2017

  • Products, services and branding

    Free Course Free Course
    Products, services and branding Copyrighted image Icon Copyright: Used with permission
    Introductory level Duration 3 hours Updated 29 Mar 2017
    In this free course, Products, services and branding, you will find out about how...
  • Marketing in the 21st Century

    This free course, Marketing in the 21st century, offers a managerial perspective on how to deliver more effective marketing in an organisation,...

    Try: Marketing in the 21st Century now

    Free course

    6 hours

    Level: 3 Advanced

    Updated on:

    29 Apr 2016

  • Marketing in the 21st Century

    Free Course Free Course Featuring: Audio Audio
    Marketing in the 21st Century Copyrighted image Icon Copyright: © Boeing 787-8 Dreamliner. Copyright © Boeing
    Advanced level Duration 6 hours Updated 29 Apr 2016
    This free course, Marketing in the 21st century, offers a managerial perspective...
  • Retail marketing

    This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing...

    Try: Retail marketing now

    Free course

    8 hours

    Level: 1 Introductory

    Updated on:

    26 Feb 2016

  • Retail marketing

    Free Course Free Course Featuring: Video Video Audio Audio
    Retail marketing Copyrighted image Icon Copyright: Cover: Adapted for OpenLearn. © Turbosquid.Copyright 1996–2011 The 3dstudio.comTM, Inc. All rights reserved.
    Introductory level Duration 8 hours Updated 26 Feb 2016
    This free course, Retail marketing, explores how retailers use marketing to...
  • Stakeholders in marketing and finance

    This free course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial...

    By None

    Try: Stakeholders in marketing and finance now

    Free course

    2 hours

    Level: 2 Intermediate

    Updated on:

    16 Feb 2016

  • Stakeholders in marketing and finance

    Free Course Free Course
    Stakeholders in marketing and finance Copyrighted image Icon Copyright: Used with permission
    Intermediate level Duration 2 hours Updated 16 Feb 2016
    By None
    This free course, Stakeholders in marketing and finance, comprises two sections...
  • Marketing communications as a strategic function

    Marketing communications help to define an organisation's relationship with its customers. This free course, Marketing communications as a...

    Try: Marketing communications as a strategic function now

    Free course

    6 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • Marketing communications as a strategic function

    Free Course Free Course
    Marketing communications as a strategic function Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 6 hours Updated 11 Feb 2016
    Marketing communications help to define an organisation's relationship with its...
  • Choosing a human resources consultant

    Human resources consultancies have become invaluable to businesses looking for improvements and efficiencies in their operations. This free course,...

    Try: Choosing a human resources consultant now

    Free course

    6 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • Choosing a human resources consultant

    Free Course Free Course
    Choosing a human resources consultant Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 6 hours Updated 11 Feb 2016
    Human resources consultancies have become invaluable to businesses looking for...
  • The market-led organisation

    Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing,...

    Try: The market-led organisation now

    Free course

    4 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • The market-led organisation

    Free Course Free Course
    The market-led organisation Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 4 hours Updated 11 Feb 2016
    Marketing means different things to different people. How do you decide who to aim...
  • Social marketing

    Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the...

    Try: Social marketing now

    Free course

    8 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • Social marketing

    Free Course Free Course
    Social marketing Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 8 hours Updated 11 Feb 2016
    Never before have social issues been more at the centre of public and private...

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    BA (Honours) Philosophy and Psychological Studies

    Course Course
    BA (Honours) Philosophy and Psychological Studies Copyrighted image Icon Copyright: The Open University/Karen Parker
    Duration 3600 hours Updated 24 Jul 2017
    Philosophy and psychology seek to answer profound questions about us, our minds,...

    Marketing in the 21st century

    Course Course
    Marketing in the 21st century
    Advanced level Duration 150 hours Updated 24 Jul 2017 Register by 19 Oct 2017
    The economic turmoil of the last few years has required organisations to undertake...
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