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  • Article

    10 mins

    Level: 1 Introductory

    Updated on:

    29 Jan 2018

  • Swedish by name, Swedish by nature

    Introductory level Duration 10 mins Updated 29 Jan 2018
    Dr Fiona Harris explores IKEA branding and product names.
  • Article

    5 mins

    Level: 1 Introductory

    Updated on:

    22 Dec 2017

  • Why limited-time offers make shoppers say 'bye now', not 'buy now'

    Introductory level Duration 5 mins Updated 22 Dec 2017
    Pressurising customers to make their mind up is more likely to cost a sale than create one.
  • Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license

    Know your junk food rules

    By Dr Mimi Tatlow-Golden

    Find out if you know your junk food advertising rules with our interactive video. 

    Take part now: Know your junk food rules about Managing projects through people

    Activity

    10 mins

    Level: 1 Introductory

    Updated on:

    25 Sep 2017

  • Know your junk food rules

    Featuring: Activity Activity
    Know your junk food rules Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license
    Introductory level Duration 10 mins Updated 25 Sep 2017
    Find out if you know your junk food advertising rules with our interactive video. 
  • Creative commons image Icon David.78 under CC-BY-2.0 licence under Creative-Commons license
    Article

    10 mins

    Level: 1 Introductory

    Updated on:

    19 Sep 2017

  • We shouldn’t judge Charlie and the Chocolate Factory by its cover

    We shouldn’t judge Charlie and the Chocolate Factory by its cover Creative commons image Icon David.78 under CC-BY-2.0 licence under Creative-Commons license
    Introductory level Duration 10 mins Updated 19 Sep 2017
    Why has the absence of a Quentin Blake illustration in favour of a more grown up image on a 50th birthday edition of Roald Dahl's Charlie and the...
  • Copyright free image Icon Copyright free: FranciscoFdez

    Why is the iPhone X a thousand-dollar gamble?

    By Loizos Heracleous

    As it launches a new model, Apple is hoping that its brand will persuade enough people to dig deep into their pockets...

    Watch now: Why is the iPhone X a thousand-dollar gamble? about Managing projects through people

    Video

    5 mins

    Level: 1 Introductory

    Updated on:

    14 Sep 2017

  • Why is the iPhone X a thousand-dollar gamble?

    Featuring: Video Video
    Why is the iPhone X a thousand-dollar gamble? Copyright free image Icon Copyright free: FranciscoFdez
    Introductory level Duration 5 mins Updated 14 Sep 2017
    As it launches a new model, Apple is hoping that its brand will persuade enough people to dig deep into their pockets. Loizos Heracleous explores Apple's...
  • Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license

    Your child's phone is a junk food marketer

    By Dr Mimi Tatlow-Golden

    UK rules that ban marketing of junk foods to children and young people are weak. So where do kids see junk...

    Watch now: Your child's phone is a junk food marketer about Managing projects through people

    Video

    5 mins

    Level: 1 Introductory

    Updated on:

    21 Jul 2017

  • Your child's phone is a junk food marketer

    Featuring: Video Video
    Your child's phone is a junk food marketer Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license
    Introductory level Duration 5 mins Updated 21 Jul 2017
    UK rules that ban marketing of junk foods to children and young people are weak. So where do kids see junk food marketing online? Let's find out...
  • Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license

    Top 5 things junk food marketers know about your child

    By Dr Mimi Tatlow-Golden

    Beware the junk food marketer with their hashtags, games and sponsored tweets! Here are the top 5 things junk food...

    Watch now: Top 5 things junk food marketers know about your child about Managing projects through people

    Video

    5 mins

    Level: 1 Introductory

    Updated on:

    21 Jul 2017

  • Top 5 things junk food marketers know about your child

    Featuring: Video Video
    Top 5 things junk food marketers know about your child Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license
    Introductory level Duration 5 mins Updated 21 Jul 2017
    Beware the junk food marketer with their hashtags, games and sponsored tweets! Here are the top 5 things junk food marketers know about your child. 
  • Junk Food Marketing To Children Online

    By Dr Mimi Tatlow-Golden

    UK rules that ban marketing of junk foods to children and young people are weak. Why is this a problem?

    Watch now: Junk Food Marketing To Children Online about Managing projects through people

    Video

    15 mins

    Level: 1 Introductory

    Updated on:

    21 Jul 2017

  • Junk Food Marketing To Children Online

    Featuring: Video Video
    Introductory level Duration 15 mins Updated 21 Jul 2017
    UK rules that ban marketing of junk foods to children and young people are weak. Why is this a problem?
  • An American Classic: How Spam became a success

    By Dr Ayalla A. Ruvio

    Fritter away a few minutes with the story of how chopped meat in a tin became a branding success. What can we learn...

    Watch now: An American Classic: How Spam became a success about Managing projects through people

    Video

    Updated on:

    11 Jul 2017

  • An American Classic: How Spam became a success

    Featuring: Video Video
    Updated 11 Jul 2017
    Fritter away a few minutes with the story of how chopped meat in a tin became a branding success. What can we learn from the constant reinvention of a...

    Free OpenLearn courses.
    Free extracts from OU course materials

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  • Copyrighted image Icon Copyright: Used with permission

    Products, services and branding

    In this free course, Products, services and branding, you will find out about how organisations manage their products and services. This will...

    Learn: Products, services and branding more

    Free course

    3 hours

    Level: 1 Introductory

    Updated on:

    29 Mar 2017

  • Products, services and branding

    Free Course Free Course
    Products, services and branding Copyrighted image Icon Copyright: Used with permission
    Introductory level Duration 3 hours Updated 29 Mar 2017
    In this free course, Products, services and branding, you will find out about how...
  • Copyrighted image Icon Copyright: © Boeing 787-8 Dreamliner. Copyright © Boeing

    Marketing in the 21st Century

    This free course, Marketing in the 21st century, offers a managerial perspective on how to deliver more effective marketing in an organisation,...

    Learn: Marketing in the 21st Century more

    Free course

    6 hours

    Level: 3 Advanced

    Updated on:

    29 Apr 2016

  • Marketing in the 21st Century

    Free Course Free Course Featuring: Audio Audio
    Marketing in the 21st Century Copyrighted image Icon Copyright: © Boeing 787-8 Dreamliner. Copyright © Boeing
    Advanced level Duration 6 hours Updated 29 Apr 2016
    This free course, Marketing in the 21st century, offers a managerial perspective...
  • Copyrighted image Icon Copyright: Cover: Adapted for OpenLearn. © Turbosquid.Copyright 1996–2011 The 3dstudio.comTM, Inc. All rights reserved.

    Retail marketing

    This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing...

    Learn: Retail marketing more

    Free course

    8 hours

    Level: 1 Introductory

    Updated on:

    26 Feb 2016

  • Retail marketing

    Free Course Free Course Featuring: Video Video Audio Audio
    Retail marketing Copyrighted image Icon Copyright: Cover: Adapted for OpenLearn. © Turbosquid.Copyright 1996–2011 The 3dstudio.comTM, Inc. All rights reserved.
    Introductory level Duration 8 hours Updated 26 Feb 2016
    This free course, Retail marketing, explores how retailers use marketing to...
  • Copyrighted image Icon Copyright: Used with permission

    Stakeholders in marketing and finance

    By None

    This free course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial...

    Learn: Stakeholders in marketing and finance more

    Free course

    2 hours

    Level: 2 Intermediate

    Updated on:

    16 Feb 2016

  • Stakeholders in marketing and finance

    Free Course Free Course
    Stakeholders in marketing and finance Copyrighted image Icon Copyright: Used with permission
    Intermediate level Duration 2 hours Updated 16 Feb 2016
    By None
    This free course, Stakeholders in marketing and finance, comprises two sections...
  • Copyrighted image Icon Copyright: Used with permission

    Marketing communications as a strategic function

    Marketing communications help to define an organisation's relationship with its customers. This free course, Marketing communications as a...

    Learn: Marketing communications as a strategic function more

    Free course

    6 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • Marketing communications as a strategic function

    Free Course Free Course
    Marketing communications as a strategic function Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 6 hours Updated 11 Feb 2016
    Marketing communications help to define an organisation's relationship with its...
  • Copyrighted image Icon Copyright: Used with permission

    Choosing a human resources consultant

    Human resources consultancies have become invaluable to businesses looking for improvements and efficiencies in their operations. This free course,...

    Learn: Choosing a human resources consultant more

    Free course

    6 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • Choosing a human resources consultant

    Free Course Free Course
    Choosing a human resources consultant Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 6 hours Updated 11 Feb 2016
    Human resources consultancies have become invaluable to businesses looking for...
  • Copyrighted image Icon Copyright: Used with permission

    The market-led organisation

    Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing,...

    Learn: The market-led organisation more

    Free course

    4 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • The market-led organisation

    Free Course Free Course
    The market-led organisation Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 4 hours Updated 11 Feb 2016
    Marketing means different things to different people. How do you decide who to aim...
  • Copyrighted image Icon Copyright: Used with permission

    Social marketing

    Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the...

    Learn: Social marketing more

    Free course

    8 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • Social marketing

    Free Course Free Course
    Social marketing Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 8 hours Updated 11 Feb 2016
    Never before have social issues been more at the centre of public and private...

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    Change your life with a qualification

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    Managing 2: marketing and finance

    Course Course
    Advanced level Duration 300 hours Updated 21 May 2018 Register by 14 Mar 2019
    This practical module covers topics in marketing and accounting and finance...

    Managing 2: marketing and finance - online version

    Course Course
    Advanced level Duration 300 hours Updated 21 May 2018 Register by 14 Mar 2019
    This practical module covers topics in marketing and accounting and finance...

    Management practice

    Course Course
    Introductory level Duration 300 hours Updated 21 May 2018 Register by 14 Mar 2019
    This module introduces management ideas and uses activities to build on your...

    Marketing and society

    Course Course
    Advanced level Duration 300 hours Updated 21 May 2018 Register by 14 Mar 2019
    Are you interested in exploring the application of marketing concepts beyond...

    Marketing in the 21st century

    Course Course
    Marketing in the 21st century
    Advanced level Duration 150 hours Updated 21 May 2018 Register by 18 Oct 2018
    The economic turmoil of the last few years has required organisations to undertake...

    An introduction to retail management and marketing

    Course Course
    Introductory level Duration 300 hours Updated 21 May 2018 Register by 13 Sep 2018
    The retail industry is highly dynamic and innovative, which means it is very...
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