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  • Know your junk food rules Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license

    Know your junk food rules

    By Dr Mimi Tatlow-Golden

    Find out if you know your junk food advertising rules with our interactive video. 

    New content

    Read more about Managing projects through people

    Activity

    10 mins

    Level: 1 Introductory

    Updated on:

    25 Sep 2017

  • Know your junk food rules

    Featuring: Activity Activity
    Know your junk food rules Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license New content
    Introductory level Duration 10 mins Updated 25 Sep 2017
    Find out if you know your junk food advertising rules with our interactive video. 
  • We shouldn’t judge Charlie and the Chocolate Factory by its cover Creative commons image Icon David.78 under CC-BY-2.0 licence under Creative-Commons license

    We shouldn’t judge Charlie and the Chocolate Factory by its cover

    By Michael Bartlett

    Why has the absence of a Quentin Blake illustration in favour of a more grown up image on a 50th birthday edition...

    Updated content

    Read more about Managing projects through people

    Article

    10 mins

    Level: 1 Introductory

    Updated on:

    19 Sep 2017

  • We shouldn’t judge Charlie and the Chocolate Factory by its cover

    We shouldn’t judge Charlie and the Chocolate Factory by its cover Creative commons image Icon David.78 under CC-BY-2.0 licence under Creative-Commons license Updated content
    Introductory level Duration 10 mins Updated 19 Sep 2017
    Why has the absence of a Quentin Blake illustration in favour of a more grown up image on a 50th birthday edition of Roald Dahl's Charlie and the...
  • Marketing food to children and young people: Why it matters even more in the digital age

    By Dr Mimi Tatlow-Golden

    How food advertising and marketing can affect children and young people in the digital age

    New content

    Read more about Managing projects through people

    Article

    10 mins

    Level: 1 Introductory

    Updated on:

    15 Sep 2017

  • Marketing food to children and young people: Why it matters even more in the digital age

    Marketing food to children and young people: Why it matters even more in the digital age New content
    Introductory level Duration 10 mins Updated 15 Sep 2017
    How food advertising and marketing can affect children and young people in the digital age
  • Why is the iPhone X a thousand-dollar gamble? Copyright free image Icon Copyright free: FranciscoFdez

    Why is the iPhone X a thousand-dollar gamble?

    By Loizos Heracleous

    As it launches a new model, Apple is hoping that its brand will persuade enough people to dig deep into their pockets...

    New content

    Read more about Managing projects through people

    Video

    5 mins

    Level: 1 Introductory

    Updated on:

    14 Sep 2017

  • Why is the iPhone X a thousand-dollar gamble?

    Featuring: Video Video
    Why is the iPhone X a thousand-dollar gamble? Copyright free image Icon Copyright free: FranciscoFdez New content
    Introductory level Duration 5 mins Updated 14 Sep 2017
    As it launches a new model, Apple is hoping that its brand will persuade enough people to dig deep into their pockets. Loizos Heracleous explores Apple's...
  • Your child's phone is a junk food marketer Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license

    Your child's phone is a junk food marketer

    By Dr Mimi Tatlow-Golden

    There are some laws against marketing junk food to children and young people on television, but those rules don't...

    Read more about Managing projects through people

    Video

    5 mins

    Level: 1 Introductory

    Updated on:

    21 Jul 2017

  • Your child's phone is a junk food marketer

    Featuring: Video Video
    Your child's phone is a junk food marketer Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license
    Introductory level Duration 5 mins Updated 21 Jul 2017
    There are some laws against marketing junk food to children and young people on television, but those rules don't apply online. So where do kids see junk...
  • Top 5 things junk food marketers know about your child Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license

    Top 5 things junk food marketers know about your child

    By Dr Mimi Tatlow-Golden

    Beware the junk food marketer with their hashtags, games and sponsored tweets! Here are the top 5 things junk food...

    Read more about Managing projects through people

    Video

    5 mins

    Level: 1 Introductory

    Updated on:

    21 Jul 2017

  • Top 5 things junk food marketers know about your child

    Featuring: Video Video
    Top 5 things junk food marketers know about your child Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license
    Introductory level Duration 5 mins Updated 21 Jul 2017
    Beware the junk food marketer with their hashtags, games and sponsored tweets! Here are the top 5 things junk food marketers know about your child. 
  • Junk Food Marketing To Children Online Copyrighted image Icon Copyright: Martin O'Brien, O'Brien Creative

    Junk Food Marketing To Children Online

    By Dr Mimi Tatlow-Golden

    There are some laws against marketing junk food to children and young people on television, but those rules don't...

    Read more about Managing projects through people

    Video

    15 mins

    Level: 1 Introductory

    Updated on:

    21 Jul 2017

  • Junk Food Marketing To Children Online

    Featuring: Video Video
    Junk Food Marketing To Children Online Copyrighted image Icon Copyright: Martin O'Brien, O'Brien Creative
    Introductory level Duration 15 mins Updated 21 Jul 2017
    There are some laws against marketing junk food to children and young people on television, but those rules don't apply online. Should they?
  • An American Classic: How Spam became a success Creative commons image Icon Brent Moore under Creative Commons BY 4.0 license

    An American Classic: How Spam became a success

    By Dr Ayalla A. Ruvio

    Fritter away a few minutes with the story of how chopped meat in a tin became a branding success. What can we learn...

    Read more about Managing projects through people

    Video

    Updated on:

    11 Jul 2017

  • An American Classic: How Spam became a success

    Featuring: Video Video
    An American Classic: How Spam became a success Creative commons image Icon Brent Moore under Creative Commons BY 4.0 license
    Updated 11 Jul 2017
    Fritter away a few minutes with the story of how chopped meat in a tin became a branding success. What can we learn from the constant reinvention of a...
  • Theo on... getting celebrity endorsements Copyrighted image Icon Copyright: Thinkstock
    Audio

    5 mins

    Level: 1 Introductory

    Updated on:

    01 Nov 2016

  • Theo on... getting celebrity endorsements

    Featuring: Video Video Audio Audio
    Theo on... getting celebrity endorsements Copyrighted image Icon Copyright: Thinkstock
    Introductory level Duration 5 mins Updated 01 Nov 2016
    How can you get a bit of glamour help your sales?
  • Drugs and consumerism Creative commons image Icon Biotic lensbaby / Sparky / CC BY-NC 2.0 under Creative-Commons license

    Drugs and consumerism

    By Dr Peter Bloom, Professor Gerard Hastings

    Peter Bloom and Gerard Hastings discuss consumerism vs citizenship in the context of broader issues around drug...

    Read more about Managing projects through people

    Audio

    45 mins

    Level: 1 Introductory

    Updated on:

    03 May 2016

  • Drugs and consumerism

    Featuring: Audio Audio
    Drugs and consumerism Creative commons image Icon Biotic lensbaby / Sparky / CC BY-NC 2.0 under Creative-Commons license
    Introductory level Duration 45 mins Updated 03 May 2016
    Peter Bloom and Gerard Hastings discuss consumerism vs citizenship in the context of broader issues around drug pricing, advertising and marketing.

    Free OpenLearn courses.
    Free extracts from OU course materials

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  • Products, services and branding

    In this free course, Products, services and branding, you will find out about how organisations manage their products and services. This will...

    Try: Products, services and branding now

    Free course

    3 hours

    Level: 1 Introductory

    Updated on:

    29 Mar 2017

  • Products, services and branding

    Free Course Free Course
    Products, services and branding Copyrighted image Icon Copyright: Used with permission
    Introductory level Duration 3 hours Updated 29 Mar 2017
    In this free course, Products, services and branding, you will find out about how...
  • Marketing in the 21st Century

    This free course, Marketing in the 21st century, offers a managerial perspective on how to deliver more effective marketing in an organisation,...

    Try: Marketing in the 21st Century now

    Free course

    6 hours

    Level: 3 Advanced

    Updated on:

    29 Apr 2016

  • Marketing in the 21st Century

    Free Course Free Course Featuring: Audio Audio
    Marketing in the 21st Century Copyrighted image Icon Copyright: © Boeing 787-8 Dreamliner. Copyright © Boeing
    Advanced level Duration 6 hours Updated 29 Apr 2016
    This free course, Marketing in the 21st century, offers a managerial perspective...
  • Retail marketing

    This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing...

    Try: Retail marketing now

    Free course

    8 hours

    Level: 1 Introductory

    Updated on:

    26 Feb 2016

  • Retail marketing

    Free Course Free Course Featuring: Video Video Audio Audio
    Retail marketing Copyrighted image Icon Copyright: Cover: Adapted for OpenLearn. © Turbosquid.Copyright 1996–2011 The 3dstudio.comTM, Inc. All rights reserved.
    Introductory level Duration 8 hours Updated 26 Feb 2016
    This free course, Retail marketing, explores how retailers use marketing to...
  • Stakeholders in marketing and finance

    This free course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial...

    By None

    Try: Stakeholders in marketing and finance now

    Free course

    2 hours

    Level: 2 Intermediate

    Updated on:

    16 Feb 2016

  • Stakeholders in marketing and finance

    Free Course Free Course
    Stakeholders in marketing and finance Copyrighted image Icon Copyright: Used with permission
    Intermediate level Duration 2 hours Updated 16 Feb 2016
    By None
    This free course, Stakeholders in marketing and finance, comprises two sections...
  • Marketing communications as a strategic function

    Marketing communications help to define an organisation's relationship with its customers. This free course, Marketing communications as a...

    Try: Marketing communications as a strategic function now

    Free course

    6 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • Marketing communications as a strategic function

    Free Course Free Course
    Marketing communications as a strategic function Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 6 hours Updated 11 Feb 2016
    Marketing communications help to define an organisation's relationship with its...
  • Choosing a human resources consultant

    Human resources consultancies have become invaluable to businesses looking for improvements and efficiencies in their operations. This free course,...

    Try: Choosing a human resources consultant now

    Free course

    6 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • Choosing a human resources consultant

    Free Course Free Course
    Choosing a human resources consultant Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 6 hours Updated 11 Feb 2016
    Human resources consultancies have become invaluable to businesses looking for...
  • The market-led organisation

    Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing,...

    Try: The market-led organisation now

    Free course

    4 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • The market-led organisation

    Free Course Free Course
    The market-led organisation Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 4 hours Updated 11 Feb 2016
    Marketing means different things to different people. How do you decide who to aim...
  • Social marketing

    Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the...

    Try: Social marketing now

    Free course

    8 hours

    Level: 3 Advanced

    Updated on:

    11 Feb 2016

  • Social marketing

    Free Course Free Course
    Social marketing Copyrighted image Icon Copyright: Used with permission
    Advanced level Duration 8 hours Updated 11 Feb 2016
    Never before have social issues been more at the centre of public and private...

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    Change your life with a qualification

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    BA (Honours) Philosophy and Psychological Studies

    Course Course
    BA (Honours) Philosophy and Psychological Studies Copyrighted image Icon Copyright: The Open University/Karen Parker
    Duration 3600 hours Updated 25 Sep 2017
    Philosophy and psychology seek to answer profound questions about us, our minds,...

    Managing 2: marketing and finance

    Course Course
    Advanced level Duration 300 hours Updated 25 Sep 2017 Register by 14 Sep 2017
    This practical module covers topics in marketing and accounting and finance...

    Managing 2: marketing and finance - online version

    Course Course
    Advanced level Duration 300 hours Updated 25 Sep 2017 Register by 15 Mar 2018
    This practical module covers topics in marketing and accounting and finance...

    Management practice

    Course Course
    Introductory level Duration 300 hours Updated 25 Sep 2017 Register by 14 Sep 2017
    This module introduces management ideas and uses activities to build on your...

    Marketing and society

    Course Course
    Advanced level Duration 300 hours Updated 25 Sep 2017 Register by 15 Mar 2018
    Are you interested in exploring the application of marketing concepts beyond...

    Marketing in the 21st century

    Course Course
    Advanced level Duration 150 hours Updated 25 Sep 2017 Register by 19 Oct 2017
    The economic turmoil of the last few years has required organisations to undertake...

    An introduction to retail management and marketing

    Course Course
    Introductory level Duration 300 hours Updated 25 Sep 2017 Register by 14 Sep 2017
    The retail industry is highly dynamic and innovative, which means it is very...
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