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Foreign games consoles finally enter the Chinese market

Foreign games consoles finally enter the Chinese market Creative commons image Credit: dalvenjah under CC-BY-SA licence
Introductory level Duration 5 mins Updated 04 Aug 2015
After fifteen years locked out of the largest potential market, non Chinese game consoles are finally being sold in mainland China. But is it too...

Smoking out the tobacco industry

Smoking out the tobacco industry Creative commons image Credit: Jack Greenmaven under CC-BY-SA licence
Updated 11 Apr 2014
With plain packaging now looking a certainty, experts from the OU's Institute for Social Marketing explore the future for the UK tobacco industry.

Can corpus linguistics help with branding?

Can corpus linguistics help with branding? Copyrighted image Credit: © Julija Sapic | Dreamstime.com
Introductory level Duration 5 mins Updated 18 Sep 2013
Having trouble naming your company? Corpus analysis might be able to help.

Spyker's hand-crafted sports cars: a branding and marketing challenge

Spyker's hand-crafted sports cars: a branding and marketing challenge Copyrighted image Credit: The Open University
Introductory level Duration 10 mins Updated 09 Sep 2013
Passion and emotion are two brand qualities Spyker wants to convey. But does the brand have enough recognition compared to its rivals?

Selling Empire

Selling Empire Copyrighted image Credit: The National Archives (TNA) CO956-537A
Introductory level Updated 23 Jan 2013
How was Empire marketed? How did British authorities and companies try to persuade people that Empire was a ‘good thing’: worth...

Selling Empire: Introduction

Selling Empire: Introduction Copyrighted image Credit: The National Archives (TNA) CO956-537A
Introductory level Updated 21 Jan 2013
Get an overview of our 'Selling Empire' articles, which explore the selling and marketing of the British Empire.

Selling Empire: The Empire Marketing Board

Selling Empire: The Empire Marketing Board Copyrighted image Credit: The National Archives
Introductory level Updated 20 Jan 2013
Explore the origins and role of one iconic Empire marketing institution – the Empire Marketing Board (EMB) was founded in May 1926 to...

Scott Malkin on the outlet shopping experience

Featuring: VideoVideo
Scott Malkin on the outlet shopping experience Copyrighted image Credit: The Open University
Introductory level Duration 5 mins Updated 01 Nov 2012
Outlet villages offer value to shoppers, and provide a way of expanding the reach for major brands, explains the man behind Bicester Village.

Competitive advantage: how to get ahead in business

Featuring: VideoVideo
Competitive advantage: how to get ahead in business Copyrighted image Credit: BBC
Introductory level Duration 5 mins Updated 14 Jun 2012
Competitive markets mean brands need to do more to gain advantage. PepsiCo chairman Richard Evans shares his ideas

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Understanding operations management

Free CourseFree Course
Understanding operations management Copyrighted image Credit: Used with permission
Advanced level Duration 4 hours Updated 18 May 2015
Operations management is one of the central functions of all organisations. This free course, Understanding operations management, will provide you...

Marketing in the 21st Century

Free CourseFree Course Featuring: AudioAudio
Marketing in the 21st Century Copyrighted image Credit: © Boeing 787-8 Dreamliner. Copyright © Boeing
Masters level Duration 6 hours Updated 10 Feb 2014
This unit offers a managerial perspective of how to deliver more effective marketing in an organisation, regardless of whether it is based in the...

Marketing communications as a strategic function

Free CourseFree Course
Marketing communications as a strategic function Copyrighted image Credit: Used with permission
Masters level Duration 6 hours Updated 11 Dec 2013
Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such...

Retail marketing

Free CourseFree Course Featuring: VideoVideo AudioAudio
Retail marketing Copyrighted image Credit: Cover: Adapted for OpenLearn. © Turbosquid.Copyright 1996–2011 The 3dstudio.comTM, Inc. All rights reserved.
Introductory level Duration 8 hours Updated 26 Jul 2013
This unit explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics...

Choosing a human resources consultant

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Choosing a human resources consultant Copyrighted image Credit: Used with permission
Masters level Duration 6 hours Updated 19 Jul 2012
Human resources consultancies have become invaluable to businesses looking for improvements and efficiencies in their operations. This unit...

Products, services and branding

Free CourseFree Course
Products, services and branding Copyrighted image Credit: Used with permission
Introductory level Duration 3 hours Updated 09 Sep 2011
In this unit you will find out about how organisations manage their products and services. This will include learning about how new products are...

The market-led organisation

Free CourseFree Course
The market-led organisation Copyrighted image Credit: Used with permission
Advanced level Duration 4 hours Updated 27 Jul 2011
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing,...

Social marketing

Free CourseFree Course
Social marketing Copyrighted image Credit: Used with permission
Advanced level Duration 8 hours Updated 06 Jul 2011
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the...

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Managing 2: marketing and finance - online version

CourseCourse
Managing 2: marketing and finance - online version Copyrighted image Credit: The Open University/Karen Parker
Advanced level Duration 300 hours Updated 04 Sep 2015 Register by 10 Sep 2015
This practical course from our Professional Certificate in Management programme covers topics in marketing and finance through activities and...

Marketing in the 21st century

CourseCourse
Marketing in the 21st century Copyrighted image Credit: The Open University / Karen Parker
Masters level Duration 150 hours Updated 04 Sep 2015 Register by 23 Oct 2015
This course explores the issues that emerge from marketing planning and uses current theories and examples to show how organisations deal with...

An introduction to retail management and marketing

CourseCourse
An introduction to retail management and marketing Copyrighted image Credit: The Open University/Karen Parker
Introductory level Duration 300 hours Updated 04 Sep 2015 Register by 10 Sep 2015
Develop your knowledge of retail management and marketing by exploring the principle theories and concepts of retailing and examining the issues...

Marketing and society

CourseCourse
Marketing and society Copyrighted image Credit: The Open University/Karen Parker
Advanced level Duration 300 hours Updated 04 Sep 2015 Register by 10 Mar 2016
Explore the theory and practice of responsible marketing, the interrelated areas of corporate social responsibility and marketing ethics, and the...

Managing 2: marketing and finance

CourseCourse
Managing 2: marketing and finance Copyrighted image Credit: The Open University/Karen Parker
Advanced level Duration 300 hours Updated 04 Sep 2015 Register by 10 Sep 2015
This practical course from our Professional Certificate in Management programme covers topics in marketing and finance through activities and...