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Smoking out the tobacco industry

Smoking out the tobacco industry Creative commons image Credit: Jack Greenmaven under CC-BY-SA licence New content
Updated 11 Apr 2014
With plain packaging now looking a certainty, experts from the OU's Institute for Social Marketing explore the future for the UK tobacco industry.

Can corpus linguistics help with branding?

Can corpus linguistics help with branding? Copyrighted image Credit: © Julija Sapic | Dreamstime.com
Introductory Level Duration 5 mins Updated 18 Sep 2013
Having trouble naming your company? Corpus analysis might be able to help.

Spyker's hand-crafted sports cars: a branding and marketing challenge

Spyker's hand-crafted sports cars: a branding and marketing challenge Copyrighted image Credit: The Open University
Introductory Level Duration 10 mins Updated 09 Sep 2013
Passion and emotion are two brand qualities Spyker wants to convey. But does the brand have enough recognition compared to its rivals?

Selling Empire

Selling Empire Copyrighted image Credit: The National Archives (TNA) CO956-537A
Introductory Level Updated 23 Jan 2013
How was Empire marketed? How did British authorities and companies try to persuade people that Empire was a ‘good thing’: worth...

Selling Empire: Introduction

Selling Empire: Introduction Copyrighted image Credit: The National Archives (TNA) CO956-537A
Introductory Level Updated 21 Jan 2013
Get an overview of our 'Selling Empire' articles, which explore the selling and marketing of the British Empire.

Selling Empire: The Empire Marketing Board

Selling Empire: The Empire Marketing Board Copyrighted image Credit: The National Archives
Introductory Level Updated 20 Jan 2013
Explore the origins and role of one iconic Empire marketing institution – the Empire Marketing Board (EMB) was founded in May 1926 to...

Scott Malkin on the outlet shopping experience

Featuring: VideoVideo
Scott Malkin on the outlet shopping experience Creative commons image Credit: The Open University
Introductory Level Duration 5 mins Updated 01 Nov 2012
Outlet villages offer value to shoppers, and provide a way of expanding the reach for major brands, explains the man behind Bicester Village.

Competitive advantage: how to get ahead in business

Featuring: VideoVideo
Competitive advantage: how to get ahead in business Copyrighted image Credit: BBC
Introductory Level Duration 5 mins Updated 14 Jun 2012
Competitive markets mean brands need to do more to gain advantage. PepsiCo chairman Richard Evans shares his ideas

Matt Brittin on the value of data

Featuring: VideoVideo
Matt Brittin on the value of data Copyrighted image Credit: The Open University
Introductory Level Duration 5 mins Updated 06 Oct 2011
Google's Matt Brittin discusses how businesses can use data to improve their online performance

OU on the BBC: Business Nightmares

OU on the BBC: Business Nightmares Copyrighted image Credit: BBC
Introductory Level Duration 10 mins Updated 04 May 2011
Evan Davis presents a 3-part series on the inside story of business decisions that didn't always pay off: Doomed Designs, Marketing Mess-Ups, and...

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Marketing in the 21st Century

Free CourseFree Course Featuring: AudioAudio
Marketing in the 21st Century Copyrighted image Credit: © Boeing 787-8 Dreamliner. Copyright © Boeing
Masters Level Duration 6 hours Updated 10 Feb 2014
This unit offers a managerial perspective of how to deliver more effective marketing in an organisation, regardless of whether it is based in the...

Marketing communications as a strategic function

Free CourseFree Course
Marketing communications as a strategic function Copyrighted image Credit: Used with permission
Masters Level Duration 6 hours Updated 11 Dec 2013
Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such...

Understanding operations management

Free CourseFree Course
Understanding operations management Copyrighted image Credit: Used with permission
Advanced Level Duration 4 hours Updated 17 Oct 2013
Operations management is one of the central functions of all organisations whether producing goods or services, or in the private, public or...

Retail marketing

Free CourseFree Course Featuring: VideoVideo AudioAudio
Retail marketing Copyrighted image Credit: Cover: Adapted for OpenLearn. © Turbosquid.Copyright 1996–2011 The 3dstudio.comTM, Inc. All rights reserved.
Introductory Level Duration 8 hours Updated 26 Jul 2013
This unit explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics...

Online market research

Featuring: AudioAudio
Online market research Copyrighted image Credit: Copyrighted Image. Used with permission
Masters Level Duration 20 mins Updated 26 Apr 2013
How has the arrival of the internet changed the nature of marketing research? Can doing market research with online participants be as effective as...

Marxism and Marketing

Featuring: AudioAudio
Marxism and Marketing Copyrighted image Credit: Copyrighted Image. Used with permission
Introductory Level Duration 10 mins Updated 29 Jan 2013
What can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? The successful sale...

Choosing a human resources consultant

Free CourseFree Course
Choosing a human resources consultant Copyrighted image Credit: Used with permission
Masters Level Duration 6 hours Updated 19 Jul 2012
Human resources consultancies have become invaluable to businesses looking for improvements and efficiencies in their operations. This unit...

Products, services and branding

Free CourseFree Course
Products, services and branding Copyrighted image Credit: Used with permission
Introductory Level Duration 3 hours Updated 09 Sep 2011
In this unit you will find out about how organisations manage their products and services. This will include learning about how new products are...

The market-led organisation

Free CourseFree Course
The market-led organisation Copyrighted image Credit: Used with permission
Advanced Level Duration 4 hours Updated 27 Jul 2011
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing,...

Social marketing

Free CourseFree Course
Social marketing Copyrighted image Credit: Used with permission
Advanced Level Duration 8 hours Updated 06 Jul 2011
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the...