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Smoking out the tobacco industry

Smoking out the tobacco industry Creative commons image Credit: Jack Greenmaven under CC-BY-SA licence
Updated 11 Apr 2014
With plain packaging now looking a certainty, experts from the OU's Institute for Social Marketing explore the future for the UK tobacco industry.

Can corpus linguistics help with branding?

Can corpus linguistics help with branding? Copyrighted image Credit: © Julija Sapic | Dreamstime.com
Introductory level Duration 5 mins Updated 18 Sep 2013
Having trouble naming your company? Corpus analysis might be able to help.

Spyker's hand-crafted sports cars: a branding and marketing challenge

Spyker's hand-crafted sports cars: a branding and marketing challenge Copyrighted image Credit: The Open University
Introductory level Duration 10 mins Updated 09 Sep 2013
Passion and emotion are two brand qualities Spyker wants to convey. But does the brand have enough recognition compared to its rivals?

Selling Empire

Selling Empire Copyrighted image Credit: The National Archives (TNA) CO956-537A
Introductory level Updated 23 Jan 2013
How was Empire marketed? How did British authorities and companies try to persuade people that Empire was a ‘good thing’: worth...

Selling Empire: Introduction

Selling Empire: Introduction Copyrighted image Credit: The National Archives (TNA) CO956-537A
Introductory level Updated 21 Jan 2013
Get an overview of our 'Selling Empire' articles, which explore the selling and marketing of the British Empire.

Selling Empire: The Empire Marketing Board

Selling Empire: The Empire Marketing Board Copyrighted image Credit: The National Archives
Introductory level Updated 20 Jan 2013
Explore the origins and role of one iconic Empire marketing institution – the Empire Marketing Board (EMB) was founded in May 1926 to...

Scott Malkin on the outlet shopping experience

Featuring: VideoVideo
Scott Malkin on the outlet shopping experience Creative commons image Credit: The Open University
Introductory level Duration 5 mins Updated 01 Nov 2012
Outlet villages offer value to shoppers, and provide a way of expanding the reach for major brands, explains the man behind Bicester Village.

Competitive advantage: how to get ahead in business

Featuring: VideoVideo
Competitive advantage: how to get ahead in business Copyrighted image Credit: BBC
Introductory level Duration 5 mins Updated 14 Jun 2012
Competitive markets mean brands need to do more to gain advantage. PepsiCo chairman Richard Evans shares his ideas

Matt Brittin on the value of data

Featuring: VideoVideo
Matt Brittin on the value of data Copyrighted image Credit: The Open University
Introductory level Duration 5 mins Updated 06 Oct 2011
Google's Matt Brittin discusses how businesses can use data to improve their online performance

Free OpenLearn courses.
Free extracts from OU course materials

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Marketing in the 21st Century

Free CourseFree Course Featuring: AudioAudio
Marketing in the 21st Century Copyrighted image Credit: © Boeing 787-8 Dreamliner. Copyright © Boeing
Masters level Duration 6 hours Updated 10 Feb 2014
This unit offers a managerial perspective of how to deliver more effective marketing in an organisation, regardless of whether it is based in the...

Marketing communications as a strategic function

Free CourseFree Course
Marketing communications as a strategic function Copyrighted image Credit: Used with permission
Masters level Duration 6 hours Updated 11 Dec 2013
Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such...

Understanding operations management

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Understanding operations management Copyrighted image Credit: Used with permission
Advanced level Duration 4 hours Updated 17 Oct 2013
Operations management is one of the central functions of all organisations whether producing goods or services, or in the private, public or...

Retail marketing

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Retail marketing Copyrighted image Credit: Cover: Adapted for OpenLearn. © Turbosquid.Copyright 1996–2011 The 3dstudio.comTM, Inc. All rights reserved.
Introductory level Duration 8 hours Updated 26 Jul 2013
This unit explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics...

Online market research

Featuring: AudioAudio
Online market research Copyrighted image Credit: Copyrighted Image. Used with permission
Masters level Duration 20 mins Updated 26 Apr 2013
How has the arrival of the internet changed the nature of marketing research? Can doing market research with online participants be as effective as...

Marxism and Marketing

Featuring: AudioAudio
Marxism and Marketing Copyrighted image Credit: The Open University
Introductory level Duration 10 mins Updated 29 Jan 2013
What can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? The successful sale...

Choosing a human resources consultant

Free CourseFree Course
Choosing a human resources consultant Copyrighted image Credit: Used with permission
Masters level Duration 6 hours Updated 19 Jul 2012
Human resources consultancies have become invaluable to businesses looking for improvements and efficiencies in their operations. This unit...

Management: Perspectives and Practice

Featuring: AudioAudio
Management: Perspectives and Practice Copyrighted image Credit: The Open University 2012
Introductory level Duration 35 mins Updated 22 Feb 2012
HR, Marketing, Finance, Operations and Project Management are all key functions of an organisation. These short audio perspectives give an insight...

Products, services and branding

Free CourseFree Course
Products, services and branding Copyrighted image Credit: Used with permission
Introductory level Duration 3 hours Updated 09 Sep 2011
In this unit you will find out about how organisations manage their products and services. This will include learning about how new products are...

The market-led organisation

Free CourseFree Course
The market-led organisation Copyrighted image Credit: Used with permission
Advanced level Duration 4 hours Updated 27 Jul 2011
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing,...

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Foundation Degree in Financial Services

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Foundation Degree in Financial Services Copyrighted image Credit: Dreamstime Updated content
Duration 2400 hours Updated 01 Oct 2014
With global financial markets and personal finances making the headlines daily, there’s never been a more exciting time to study finance and...

BA (Honours) Philosophy and Psychological Studies

CourseCourse
BA (Honours) Philosophy and Psychological Studies Copyrighted image Credit: The Open University/Karen Parker Updated content
Duration 3600 hours Updated 01 Oct 2014
Philosophy and psychology seek to answer profound questions about us, our minds, our behaviour, and our place in the social and physical universe....

Diploma of Higher Education in Financial Services

CourseCourse
Diploma of Higher Education in Financial Services Copyrighted image Credit: The Open University / Karen Parker Updated content
Duration 2400 hours Updated 01 Oct 2014
With global financial markets and personal finances making the headlines daily, there’s never been a more exciting time to study finance and...

Diploma of Higher Education in Business

CourseCourse
Diploma of Higher Education in Business Copyrighted image Credit: The Open University/Karen Parker Updated content
Duration 2400 hours Updated 01 Oct 2014
How are businesses organised? How do they develop strategies, handle risk and take decisions? And how do these factors impact on a business...

Foundation Degree in Business

CourseCourse
Foundation Degree in Business Copyrighted image Credit: The Open University / Karen Parker Updated content
Duration 2400 hours Updated 01 Oct 2014
How are businesses organised? How do they develop strategies, handle risk and take decisions? And how do these factors impact on a business...

BA (Honours) Leadership and Management

CourseCourse
BA (Honours) Leadership and Management Copyrighted image Credit: The Open University/Karen Parker Updated content
Duration 3600 hours Updated 01 Oct 2014
This degree course provides an innovative and accessible introduction to leadership and management in business, and explores their impact on...

BA (Honours) Business Studies

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BA (Honours) Business Studies Copyrighted image Credit: iStock Updated content
Duration 3600 hours Updated 01 Oct 2014
How do businesses develop strategies, handle risk and take decisions? What’s involved in essential business functions such as marketing, accounting...

Business functions in context

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Business functions in context Copyrighted image Credit: The Open University / Karen Parker Updated content
Intermediate level Duration 600 hours Updated 01 Oct 2014 Register by 18 Sep 2014
A practice-based course about how five essential organisational functions – human resources; marketing; operations management; information...

Managing 2: marketing and finance - online version

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Managing 2: marketing and finance - online version Copyrighted image Credit: The Open University/Karen Parker Updated content
Advanced level Duration 300 hours Updated 01 Oct 2014 Register by 18 Sep 2014
This practical course from our Professional Certificate in Management programme covers topics in marketing and finance through activities and...

Social marketing

CourseCourse
Social marketing Copyrighted image Credit: The Open University / Karen Parker Updated content
Introductory level Updated 01 Oct 2014 Register by 01 Oct 2013
This course examines the nature of social marketing, and how adopting marketing concepts, frameworks and techniques developed for commercial...