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The boy done good?Copyrighted Image The Open University / Karen Parker

By Dr Mark Banks (The Open University)

15 April 2009

The film about the life of Brian Clough led controversy about how he was portrayed  Read more : The boy done good?

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Tele-wars: the next chapterCreative Commons Image ti.mo under CC-BY-NC-SA licence

By Dr Andrew Lindridge (The Open University)

17 February 2009

Andrew Lindridge considers whether high production values will win in the battle of the television channels  Read more : Tele-wars: the next chapter

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Secrets of publishing Featuring: video, Production team

By Libby Potter (Guest), The OpenLearn team (The Open University)

12 February 2009

Libby Potter speaks to Larry Finlay, Managing Director of Transworld, about the secrets of publishing  Read more : Secrets of publishing

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Have newspapers changed? Featuring: video, Creative Commons Image By ShironekoEuro via Flickr under Creative Commons licence

11 February 2009

Alan Rusbridger, Editor-in-chief of the Guardian Media Group examines the ways newspapers have adapted to suit the ever changing market  Read more : Have newspapers changed?

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The Pitchphotos.com

By The OpenLearn team (The Open University)

07 July 2007

In this article originally published as part of the Ad Factor website, we examine the process by which advertising agencies compete for clients' accounts.  Read more : The Pitch

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Buying behavioural testsCopyrighted Image The Open University / Karen Parker

By The OpenLearn team (The Open University)

07 July 2007

There are various ways to try to test the effectiveness of advertising. We look at buying behaviour tests  Read more : Buying behavioural tests

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Recall testsCopyrighted Image The Open University / Karen Parker

By The OpenLearn team (The Open University)

07 July 2007

There are various ways to try to test the effectiveness of advertising. We look at recall tests.  Read more : Recall tests

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Attitude change testsCopyrighted Image The Open University / Karen Parker

By The OpenLearn team (The Open University)

07 July 2007

There are various ways to try to test the effectiveness of advertising. We look at attitude change tests.  Read more : Attitude change tests

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Rolloutphotos.com

By The OpenLearn team (The Open University)

07 July 2007

How do advertisers seek to attract your attention? It's all in the rollout.  Read more : Rollout

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How do adverts get made?photos.com

By The OpenLearn team (The Open University)

07 July 2007

Getting a dog to sell insurance isn't easy. So how do adverts get made?  Read more : How do adverts get made?

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The truth behind the torch Copyrighted Image London 2012

As the Olympic flame wings its way around the UK, the OU's Aarón Alzola Romero asks: just how immemorial is the Olympic torch relay?

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