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Retail agnosticism

Featuring: Video
Retail agnosticism Creative commons imageCredit: The Open University
Introductory Level Updated 01 Mar 2013
Andy Street, Managing Director of the department store chain John Lewis, discusses the future of retail.

Nationality online

Featuring: VideoAudio
Nationality online Copyrighted imageCredit: Production team
Introductory Level Duration 10 mins Updated 01 Jan 2012
Evgeny Morozov of Foreign Policy and The Open University's Ray Corrigan praise the chances and weigh the challenges offered as nationality moves online.

Crimbo shopping in your pyjamas

Crimbo shopping in your pyjamas Creative commons imageCredit: By Patrick Gage via Flickr under Creative Commons license
Introductory Level Duration 5 mins Updated 19 Dec 2011
This Christmas, we have swapped the bustle of late night shopping for ordering online in our pyjamas and slippers. But what does it mean for...

Nick Wheeler discusses online retail

Featuring: Video
Nick Wheeler discusses online retail Copyrighted imageCredit: BBC
Introductory Level Duration 10 mins Updated 13 Oct 2011
Charles Tyrwhitt chairman Nick Wheeler argues that retailers should focus on customers and products, and not get carried away with the latest and greatest online...

How does over a century of heritage influence a modern brand?

Featuring: VideoAudio
How does over a century of heritage influence a modern brand? Copyrighted imageCredit: The Open University
Introductory Level Duration 5 mins Updated 06 Dec 2010
140 years of trading - what does that history means to a brand like Sainsbury's? Justin King explains.

Six months on: DreamAid

Featuring: Video
Six months on: DreamAid Copyrighted imageCredit: The Open University
Introductory Level Duration 10 mins Updated 18 May 2010
Six months after Theo first met him, we catch up with Peter McAteer to find out how DreamAid has been doing.

Re-wiring our minds?

Featuring: VideoAudio
Re-wiring our minds? Creative commons imageCredit: Grey Cells under CC-BY-NC licence
Introductory Level Duration 5 mins Updated 18 Feb 2010
Susan Greenfield considers the proposition that time spent online is re-wiring our minds.

Evan Davis on... market power

Featuring: VideoAudio
Evan Davis on... market power Copyrighted imageCredit: Jupiter Images
Introductory Level Duration 5 mins Updated 03 Jul 2009
The Bottom Line presenter Evan Davis considers whether we're just puppets dependent upon the string-pulling of market power?

Breaking Science: Dinosaur fights & suicidal lemmings...

Featuring: Audio
Breaking Science: Dinosaur fights & suicidal lemmings... Copyrighted imageCredit: FrodeIngeHelland via Wikimedia
Introductory Level Duration 30 mins Updated 31 Jan 2009
Dinosaur fights, fewer calories – better memory, WiFi – the gaping hole in our internet security, controlling locust swarms and are lemmings suicidal?

Saving time and pennies: Comparison websites considered

Featuring: Video
Saving time and pennies: Comparison websites considered Copyrighted imageCredit: Production team
Introductory Level Duration 5 mins Updated 08 Dec 2008
Martyn Hocking from Which? magazine looks at the advantages of price comparison sites. Can you trust the sites to always find the best deal -...

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Free extracts from OU course materials

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Online market research

Featuring: Audio
Online market research Copyrighted imageCredit: Copyrighted Image. Used with permission
Masters Level Duration 20 mins Updated 26 Apr 2013
How has the arrival of the internet changed the nature of marketing research?

How to be a critical reader

Free CourseFeaturing: Activity
How to be a critical reader Copyrighted imageCredit: Used with permission
Intermediate Level Duration 7 hours Updated 23 May 2013
In this unit you will focus on how to be a critical reader. Reading critically is an essential skill at university. It means being aware...

Summarising text

Free Course
Summarising text Copyrighted imageCredit: Used with permission
Introductory Level Duration 1 hour Updated 23 May 2013
In this unit you will learn how to summarise. Summarising is useful both when completing assignments and while studying.

Paraphrasing text

Free CourseFeaturing: Activity
Paraphrasing text Copyrighted imageCredit: Used with permission
Intermediate Level Duration 1 hour Updated 23 May 2013
In this unit you will focus on paraphrasing text. This is really a process of turning what you are reading into ‘your own words’, which...