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Pester powerCopyrighted Image The Open University / Karen Parker

By Dr Terry O'Sullivan (The Open University)

27 February 2007

How powerful is pester power? Do children really influence what food and products their parents will buy?  Read more : Pester power

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The lure of the ready mealCopyrighted Image The Open University / Karen Parker

By Dr Haider Ali (The Open University)

06 October 2006

How much are we influenced by perception when we buy our food?  Read more : The lure of the ready meal

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The truth behind the torch Copyrighted Image London 2012

As the Olympic flame wings its way around the UK, the OU's Aarón Alzola Romero asks: just how immemorial is the Olympic torch relay?

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