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Unpacking BrandsCreative Commons Image tnarik under CC-BY-SA

By Dr Fiona Ellis-Chadwick (The Open University)

24 March 2011

Branding and marketing are key tools to help manufacturers build awareness of products. What are the key principles?  Read more : Unpacking Brands

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The Real Wonder Women Featuring: activity, The Open University

By Dr Gill Kirkup (The Open University), The OpenLearn team (The Open University)

08 March 2011

In support of International Women's Day 2011 and Women's History Month we take a look at 60 of the world's most influential and pioneering women...  Read more : The Real Wonder Women

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Overcoming public meltdown Used with permission

By Simon Rea (The Open University)

13 April 2010

Simon Rea reflects on whether athletes and clubs can overcome adversity to achieve their sporting goals.  Read more : Overcoming public meltdown

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Olympic Dreams: When the going gets tough Featuring: video, Jupiter Images

By Tom Daley (Guest), Jessica Ennis (Guest), Caroline Heaney (The Open University), Andy Hodge (Guest), Pete Reed (Guest), Shaunna Thompson (Guest)

22 March 2010

Olympic atheletes explain how they cope with injury and other setbacks - and the OU's Caroline Heaney explores their approach.  Read more : Olympic Dreams: When the going gets tough

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Getting into the zone Featuring: video, Creative Commons Image Tom Daley [Image: davesanford under CC-BY-NC licence]

By Tom Daley (Guest), Jessica Ennis (Guest), Caroline Heaney (The Open University), Pete Reed (Guest), Shaunna Thompson (Guest)

22 March 2010

Athletes such as Tom Daley and Jessia Ennis explain their mental preparation and pre-performance routines; Caroline Heaney offers some context.  Read more : Getting into the zone

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Olympic Dreams: About the athletes Copyrighted Image Jupiter Images

By The OpenLearn team (The Open University)

22 March 2010

The Olympic Dreams videos explore how a selection of the athletes featured in the 2010 series mentally prepare for competitions and deal with adversity. Below...  Read more : Olympic Dreams: About the athletes

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Sport and genetic enhancement Featuring: audio, Used with permission

By Professor Michael J. Sandel (Guest), Dr David Edmonds (Guest), Nigel Warburton (The Open University)

05 October 2009

How far should athletes go in pursuit of the podium? Can you build yourself up while protecting your ethics?  Read more : Sport and genetic enhancement

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Debate: Judging right or wrongJupiter Images

By The OpenLearn team (The Open University)

02 October 2009

Forum member Alkan sought the truth in a quotation from David Baddiel  Read more : Debate: Judging right or wrong

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The politics of sporting successCreative Commons Image paddynapper under CC-BY-SA licence

By Professor Kath Woodward (The Open University)

02 April 2009

Kath Woodward considers how media coverage of men's and women's sport varies, and what effect this might have on their successes  Read more : The politics of sporting success

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Golden oldies or over the hill?Creative Commons Image SN#1 under CC-BY licence

By Professor Kath Woodward (The Open University)

30 July 2008

Kath Woodward suggests that the not-so young are still very much in contention for sporting success.  Read more : Golden oldies or over the hill?

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The truth behind the torch Copyrighted Image London 2012

As the Olympic flame wings its way around the UK, the OU's Aarón Alzola Romero asks: just how immemorial is the Olympic torch relay?

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