Evan and a panel of guests from the worlds of advertising, branding and lifestyle management discuss viral videos, social networking and some of the other methods companies now employ to reach out to their customers.
The panel also discusses positive thinking. Is it better to be optimistic in business, or realistic?
Evan is joined in the studio by Alex Cheatle, chief executive of the lifestyle management company Ten Group; Jasmine Montgomery, co-founder of branding consultancy Seven Brands; and Robin Wight, president of communications group Engine.
Explore this week's programme
Evan Davis on... positive thinking
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Evan Davis discusses positive thinking. Is it better to be optimistic in business, or realistic? Read more : Evan Davis on... positive thinking
The Bottom Line in more depth
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The Bottom Line on BBC Radio 4
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Sharpen your skills
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Get to grips with the managerial challenges - get to know the Open University Business School. Read more : Sharpen your skills
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